Enhance personalization by accessing more data for dynamic content
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Oct 6, 2022 |
- |
Dec 31, 2022 |
Business value
As a marketer, your success is often measured by message engagement. Personalizing message content is key to increasing engagement. To help you use all the data you need, we've enhanced personalization access to Dataverse* tables. Previously, you could only access Dataverse tables related to an audience or a trigger. Now, you can access any Dataverse table for deeper personalization of your communications. You can pull information from multiple Dataverse tables to include in your content. Access to more Dataverse tables reduces the need to involve your IT department or data specialists and helps you send relevant and up-to-date content to your customers.
Here's how you might use access to more personalization data:
- If you are creating a new product launch email, you can use dynamic text to include specific product information, images, or SKU numbers in your copy, directly from your Dataverse product table.
- If you are creating an event reminder, you can source your specific event information, date, time, or location from a Dataverse table. Because event information can change, sourcing the information from Dataverse is preferred to hard coding it in the email content.
*Dataverse is a Microsoft data service and app platform, integrated into Power Apps, that enables secure storage and management of data used by business applications.
Feature details
- Pull information from any Dataverse data table to personalize your communication.
- Access more customer data and specific business data.
- Avoid constant message modifications and avoid stale information by directly pulling data from your Dataverse tables.
