Extend your outreach with custom channels


Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Oct 27, 2022 - Dec 2022

Business value

Deliver personalized experiences through the specific channels you want to engage your customers on as part of a journey.

Extend real-time marketing using the communication channels you are familiar with to engage your customers in moments that matter. Use real-time marketing personalization, consent, and analytics tools to create compelling content and deliver it using your preferred communication channels, such as a local SMS provider or WhatsApp. Use proven channels, plug any of them into your new or existing journeys, and unfold their true potential with Dynamics 365 Marketing to maximize customer engagement.

Feature details

In addition to real-time marketing's built-in channels (email, text messages, and push notifications), you can now create custom channels to use in journeys. Custom communication channels provide additional extensibility and personalized targeting when reaching out to your customers.

  • Install and configure a new custom channel of your choice, such as a local SMS provider or a particular email provider.
  • Create content for your custom channels using editors in Dynamics 365 Marketing and use the channels in your customer journey.
  • Optimize your custom channels with first-class capabilities, such as personalization, consent, and deliverability analytics.

Screenshot showing how to extend your outreach with custom channels.

See also

Create custom channels in real-time marketing (docs)