Marketing Validation Checklist

The storefront details on AppSource are the first impression that prospects get regarding your offer. First impressions last, so make sure to invest some time in developing the content on the storefront, so it gives a good impression from the beginning. Failing to do so will jeopardize the hard work you put in, when developing your offer, likely leaving the prospect confused or looking elsewhere. Accordingly, we recommend you put in the time, effort and due diligence when developing this content.

You use Partner Center to submit your offer to AppSource. In the following, you can find information on all the marketing-related items that you need to fill out in Partner Center prior to submitting your app to AppSource. Follow this marketing validation checklist and get your app passed on the first submission.

What do I need to know before I begin?

You need to have the following three items in mind, when you're creating your storefront and marketing material.

Item Requirement Details
Branding Make sure to read the branding guidelines carefully before you start referencing the product name. Read more
Language Discover what to consider for each storefront detail when it comes to language. Read more
Microsoft images Make sure not to use any Microsoft images (for example, the Business Central icon or Dynamics 365 logo). Read more

How do I fill out the marketing section in Partner Center?

The following section walks you through the marketing-related components, that is, offer setup, properties, offer listing, and availability, which you need to fill out in Partner Center prior to submitting your app to AppSource.

Offer Setup

Item Requirement Details
App type Read more about the types of apps you can submit to AppSource. Read more
Listing type How do you want potential customers to interact with your offer? Read more
Customer leads Provide connection details to the CRM system where you would like to send customer leads. Read more


Item Requirement Details
Categories Choose a primary, a secondary, and up to four subcategories. Read more
Industries Choose up to two industries for your offer. Read more
App version Specify the version number of your offer. Read more
Terms and conditions Outline the terms and conditions that the customer must accept before they can use your offer. Read more

Offer listing

Item Requirement Details
Offer name Enter a descriptive name for the offer. Read more
Offer summary A single sentence summarizing the purpose or function of the offer. Read more
Description text Make an elaborate and compelling description that outlines the benefits and usage scenarios of your offer (include supported editions, countries, and languages). Read more
Search keywords Add search keywords to help users find your offer when they search in the marketplace. Read more
Products your app work with Add specific products that your app works with. Read more
Help link The link to your offer’s learning resources. Read more
Privacy policy link The link to your offer’s privacy policy. Read more
Support link The link to your offer’s support page. Read more
Supporting documents Add supporting sales and marketing assets such as white papers, brochures, checklists, or PowerPoint presentations. Read more
Logos Upload a large size logo file with dimensions between 216 pixels x 216 pixels and 350 pixels x 350 pixels. Read more
Screenshots Provide a minimum of three screenshots that showcase your offer. Read more
Videos (optional) Add up to four videos that demonstrate your offer. These should be hosted on an external video service. Read more


Item Requirement Details
Markets (countries) Choose the markets that your app is available in (make sure that it resembles the supported countries paragraph in the description text). Read more
Hide key The hide key is a token that is used to view the preview of your offer in AppSource before going live. Read more

How does my offer look when it's live on AppSource?

arrowhead indicator down.