Connections (preview) overview

Connections are the key to enable data sharing to and from Customer Insights. Each connection establishes data sharing with a specific service. Use connections to configure third-party enrichments and configure exports. The same connection can be used multiple times. For example, one connection to Dynamics 365 Marketing works for multiple exports and one Leadspace connection can be used for several enrichments.

Export connections

Only administrators can configure new connections, but they can grant access to contributors to use existing connections. Administrators control where data can go, contributors define the payload and frequency fitting their needs.

Enrichment connections

Only administrators can configure new connections, but the created connections are always available to both administrators and contributors. Administrators manage credentials and give consent to data transfers. The connections can then be used for enrichments by both administrators and contributors.

Add a new connection


  1. Go to Admin > Connections.

  2. Select Add connection and choose the type of connection you want to create. Or, go to the Discover tab and select Set up on a connection tile.

  3. Give your connection a recognizable name in the Display name field. The name and the type of the connection describe this connection. We recommend choosing a name that explains the purpose and target of the connection.

  4. Enter the required details. The exact fields depend on what service you're connecting to. For details of a specific connection type, refer to the article about the target service.

  5. If you use your own Key Vault to store secrets, activate Use Key Vault and choose the secret from the list.

  6. Review the data privacy and compliance and select I agree.

  7. Select Save to create the connection.

Data privacy and compliance

When you enable Dynamics 365 Customer Insights to transmit data to third parties or other Microsoft products, you allow transfer of data outside of the compliance boundary for Dynamics 365 Customer Insights, including potentially sensitive data such as Personal Data. Microsoft will transfer such data at your instruction, but you are responsible for ensuring that the third party meets any privacy or security obligations you may have. For more information, see Microsoft Privacy Statement.

Your Dynamics 365 Customer Insights administrator can remove the connection at any time to discontinue use of the functionality.

Allow contributors to use a connection for exports

When setting up or editing an export connection, choose which users are allowed to use this specific connection to define exports. By default, a connection is available to users with an administrator role. Change the Choose who can use this connection setting to allow users with contributor role to use this connection.

  • Contributors won't be able to view or edit the connection. They'll only see the display name and its type when creating an export.
  • By sharing a connection, you allow contributors to use a connection. Contributors will see shared connections when they set up exports. They can manage every export that uses this specific connection.
  • You can change this setting while keeping the exports that have already been defined by contributors.

Manage existing connections

  1. Go to Admin > Connections.

  2. Select the Enrichment or Exports tab to view a list of enrichment or export connections, the connection type, when it was created, and who has access. You can sort the list of connections by any column.

  3. Select the connection to view available actions.

    • Edit the connection.
    • Remove a connection.

Remove a connection

If the connection you're removing is used by enrichments or exports, first detach or remove them. The remove dialog guides you to the relevant enrichments or exports.


Deactivated enrichments and detached exports become inactive. You reactivate them by adding another connection to them on the Enrichments or Exports page.

  1. Go to Admin > Connections.

  2. Select the Enrichment or Exports tab.

  3. Select the connection you want to remove.

  4. Select Remove from the dropdown menu. A confirmation dialog appears.

    1. If there are enrichments or exports using this connection, select the button to see what's using the connection.
      • Exports: Choose to either Remove the export or Detach the connection. Detaching the connection keeps the export config, but it won't be run until another connection is added to it.
      • Enrichments: Choose to either Delete or Deactivate the enrichments.
    2. Once the connection has no more dependencies, go back to Admin > Connections and try removing the connection again.
  5. To confirm the deletion, select Remove.

Set up connections with secrets managed by your own Key Vault

Some connections need secrets like API keys or passwords. Some connections support secrets stored in your own Key Vault. Learn more about supported connections and how to set up on your own Key Vault for Customer Insights.