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Keep Facebook audiences in sync with single connection export

Enabled for Public preview General availability
Users by admins, makers, or analysts Apr 29, 2024 -

Business value

The exports feature in Dynamics 365 Customer Insights feature lets you choose which customer segments to sync with Facebook for targeted ads. This feature gives you flexibility, but it can increase administration because Facebook requires reauthentication every 60 days.

This release simplifies managing your exports to Facebook. You can now manage all your Facebook Ads exports through a single connection. This update reduces syncing effort by letting you reauthenticate one connection, no matter how many exports you set up.

Feature details

With this feature, you can manage all your Facebook Ads exports with one connection. Set the custom audience in Facebook Ads that you want to update directly in the export settings. You don't need to set the custom audience during connection setup.

  • You still need to reauthenticate your Facebook Ads connection every 60 days. But you save time by managing multiple exports with one connection.
  • You don't need to take any action when this update happens. All your existing Facebook Ads connections and exports keep working without interruption.

Additional resources

Export segments to Facebook Ads Manager (docs)