Maximize event capacity with waitlist registrations

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Customer Insights - Journeys. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for	Public preview	Early access	General availability
Admins, makers, marketers, or analysts, automatically	Mar 27, 2025	-	Jul 2025

Business value

Ensuring marketing events are filled to capacity is crucial for success and return on investment. To encourage a high turnout for marketing events, you can now enable waitlist registrations, which ensures spots are filled when registered attendees cancel.

By setting the capacity for events and sessions, prospective attendees are placed on a waitlist when events and sessions are full. Should a slot open, the system either automatically registers the individual next on the waitlist or lets you manually select the replacement from the pool of waitlist registrations. You can save time and easily manage waitlist-related communication with a new set of out-of-the-box triggers, allowing you to send personalized messaging to waitlisted attendees.

Feature details

Event capacity and waitlist registrations include the ability to:

• Enable a waitlist for your event and sessions to maximize attendance.
• Easily review the list of waitlist registrations and build a waitlist segment for any further communication with interested attendees.
• Send relevant event and waitlist registration communication effortlessly with a new set of out-of-the-box triggers.
• Add an out-of-the-box cancellation button to your emails to let uninterested attendees release their spot.

Additional resources

Set up and manage an event waitlist (docs)