Quickstart: Get started with our guide to run a sample app and sign in your users (preview)

In this quickstart, we'll guide you through customizing the look and feel of your apps in the customer tenant, setting up a user and configuring a sample app in only a few minutes. With these built-in customer configuration features, Microsoft Entra ID for customers can serve as the identity provider and access management service for your customers.


Customize your sign-in experience

When you set up a customer tenant free trial, the guide will start automatically as part of the configuration of your new customer tenant. If you created your customer tenant with an Azure subscription, you can start the guide manually by following the steps below.

  1. Sign in to the Microsoft Entra admin center.

  2. If you have access to multiple tenants, use the Settings icon in the top menu to switch to your customer tenant from the Directories + subscriptions menu.

  3. Browse to Home > Go to Microsoft Entra ID

  4. On the Get started tab, select Start the guide.

    Screenshot that shows how to start the guide.

You can customize your customer's sign-in and sign-up experience in the External ID for customers tenant. Follow the guide that will help you set up the tenant in three easy steps. First you must specify how would you like your customer to sign in. At this step you can choose between two options: Email and password or Email and one-time passcode. You can configure social accounts later, which would allow your customers to sign in using their Google or Facebook account. You can also define custom attributes to collect from the user during sign-up.

If you prefer, you can add your company logo, change the background color or adjust the sign-in layout. These optional changes will apply to the look and feel of all your apps in this tenant with customer configurations. After you have the created tenant, additional branding options are available. You can customize the default branding and add languages. Once you're finished with the customization, select Continue.

Screenshot of customizing the sign-in experience in the guide.

Try out the sign-up experience and create your first user

  1. The guide will configure your tenant with the options you have selected. Once the configuration is complete, the button will change its text from Setting up... to Run it now.

  2. Select the Run it now button. A new browser tab will open with the sign-in page for your tenant that can be used to create and sign in users.

  3. Select No account? Create one to create a new user in the tenant.

  4. Add your new user's email address and select Next. Don't use the same email you used to create your trial.

  5. Complete the sign-up steps on the screen. Typically, once the user has signed in, they're redirected back to your app. However, since you haven’t set up an app at this step, you'll be redirected to JWT.ms instead, where you can view the contents of the token issued during the sign-in process.

  6. Go back to the guide tab. At this stage, you can either exit the guide and go to the admin center to explore the full range of configuration options for your tenant. Or you can Continue and set up a sample app. We recommend setting up the sample app, so that you can use it to test any further configuration changes you make

    Screenshot that shows the successful creation of the sign-up experience.

Set up a sample app

The get started guide will automatically configure sample apps for the below app types and languages:

  • Single Page Application (SPA): JavaScript, React, Angular
  • Web app: Node.js (Express), ASP.NET Core

Follow the steps below, to download and run the sample app.

  1. Proceed to set up the sample app by selecting the app type.

  2. Select your language and Download sample app on your machine.

  3. Follow the instructions to install and run the app. Sign into the sample app.

    Screenshot of the sample app setup.

  4. You've completed the process of creating a trial tenant, configuring the sign-in experience, creating your first user, and setting up a sample app. Select Continue to go to the summary page, where you can either go to the admin center or you can restart the guide to choose different options.

Explore Microsoft Entra ID for customers

Follow the articles below to learn more about the configuration the guide created for you or to configure your own apps. You can always come back to the admin center to customize your tenant and explore the full range of configuration options for your tenant.


The next time you return to your tenant, you might be prompted to set up additional authentication factors for added security of your tenant admin account.

Next steps