Microsoft Entra SSO integration with BlueConic

In this article, you'll learn how to integrate BlueConic with Microsoft Entra ID. BlueConic is the customer data platform (CDP) that puts unified, privacy-compliant first-party data into the hands of business teams that want to transform customer relationships and unleash growth. When you integrate BlueConic with Microsoft Entra ID, you can:

  • Control in Microsoft Entra ID who has access to BlueConic.
  • Enable your users to be automatically signed-in to BlueConic with their Microsoft Entra accounts.
  • Manage your accounts in one central location.

You'll configure and test Microsoft Entra single sign-on for BlueConic in a test environment. BlueConic supports IDP initiated single sign-on.


To integrate Microsoft Entra ID with BlueConic, you need:

Add application and assign a test user

Before you begin the process of configuring single sign-on, you need to add the BlueConic application from the Microsoft Entra gallery. You need a test user account to assign to the application and test the single sign-on configuration.

Add BlueConic from the Microsoft Entra application gallery to configure single sign-on with BlueConic. For more information on how to add application from the gallery, see the Quickstart: Add application from the gallery.

Create and assign Microsoft Entra test user

Follow the guidelines in the create and assign a user account article to create a test user account called B.Simon.

Alternatively, you can also use the Enterprise App Configuration Wizard. In this wizard, you can add an application to your tenant, add users/groups to the app, and assign roles. The wizard also provides a link to the single sign-on configuration pane. Learn more about Microsoft 365 wizards..

Configure Microsoft Entra SSO

Complete the following steps to enable Microsoft Entra single sign-on.

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.

  2. Browse to Identity > Applications > Enterprise applications > BlueConic > Single sign-on.

  3. On the Select a single sign-on method page, select SAML.

  4. On the Set up single sign-on with SAML page, select the pencil icon for Basic SAML Configuration to edit the settings.

    Screenshot shows how to edit Basic SAML Configuration.

  5. On the Basic SAML Configuration section, perform the following steps:

    a. In the Identifier textbox, type a URL using the following pattern: https://<SUBDOMAIN>

    b. In the Reply URL textbox, type a URL using the following pattern: https://<SUBDOMAIN>


    These values are not real. Update these values with the actual Identifier and Reply URL. Contact BlueConic support team to get these values. You can also refer to the patterns shown in the Basic SAML Configuration section.

  6. On the Set-up single sign-on with SAML page, in the SAML Signing Certificate section, find Certificate (Base64) and select Download to download the certificate and save it on your computer.

    Screenshot shows the Certificate download link.

  7. On the Set up BlueConic section, copy the appropriate URL(s) based on your requirement.

    Screenshot shows to copy configuration appropriate URL.

Configure BlueConic SSO

To configure single sign-on on BlueConic side, you need to send the downloaded Certificate (Base64) and appropriate copied URLs from the application configuration to BlueConic support team. They set this setting to have the SAML SSO connection set properly on both sides

Create BlueConic test user

In this section, you create a user called Britta Simon in BlueConic. Work with BlueConic support team to add the users in the BlueConic platform. Users must be created and activated before you use single sign-on.

Test SSO

In this section, you test your Microsoft Entra single sign-on configuration with following options.

  • Click on Test this application, and you should be automatically signed in to the BlueConic for which you set up the SSO.

  • You can use Microsoft My Apps. When you click the BlueConic tile in the My Apps, you should be automatically signed in to the BlueConic for which you set up the SSO. For more information, see Microsoft Entra My Apps.

Next steps

Once you configure BlueConic you can enforce session control, which protects exfiltration and infiltration of your organization’s sensitive data in real time. Session control extends from Conditional Access. Learn how to enforce session control with Microsoft Cloud App Security.