Tutorial: Configure LinkedIn Sales Navigator for automatic user provisioning

The objective of this tutorial is to show you the steps you need to perform in LinkedIn Sales Navigator and Microsoft Entra ID to automatically provision and de-provision user accounts from Microsoft Entra ID to LinkedIn Sales Navigator.


The scenario outlined in this tutorial assumes that you already have the following items:

  • A Microsoft Entra tenant
  • A LinkedIn Sales Navigator tenant
  • An administrator account in LinkedIn Sales Navigator with access to the LinkedIn Account Center


Microsoft Entra ID integrates with LinkedIn Sales Navigator using the SCIM protocol.

Assigning users to LinkedIn Sales Navigator

Microsoft Entra ID uses a concept called "assignments" to determine which users should receive access to selected apps. In the context of automatic user account provisioning, only the users and groups that have been "assigned" to an application in Microsoft Entra ID will be synchronized.

Before configuring and enabling the provisioning service, you will need to decide what users and/or groups in Microsoft Entra ID represent the users who need access to LinkedIn Sales Navigator. Once decided, you can assign these users to LinkedIn Sales Navigator by following the instructions here:

Assign a user or group to an enterprise app

Important tips for assigning users to LinkedIn Sales Navigator

  • It is recommended that a single Microsoft Entra user be assigned to LinkedIn Sales Navigator to test the provisioning configuration. Additional users and/or groups may be assigned later.

  • When assigning a user to LinkedIn Sales Navigator, you must select the User role in the assignment dialog. The "Default Access" role does not work for provisioning.

Configuring user provisioning to LinkedIn Sales Navigator

This section guides you through connecting your Microsoft Entra ID to LinkedIn Sales Navigator's SCIM user account provisioning API, and configuring the provisioning service to create, update and disable assigned user accounts in LinkedIn Sales Navigator based on user and group assignment in Microsoft Entra ID.


You may also choose to enabled SAML-based Single Sign-On for LinkedIn Sales Navigator, following the instructions provided in the Azure portal. Single sign-on can be configured independently of automatic provisioning, though these two features complement each other.

To configure automatic user account provisioning to LinkedIn Sales Navigator in Microsoft Entra ID:

The first step is to retrieve your LinkedIn access token. If you are an Enterprise administrator, you can self-provision an access token. In your account center, go to Settings > Global Settings and open the SCIM Setup panel.


If you are accessing the account center directly rather than through a link, you can reach it using the following steps.

  1. Sign in to Account Center.

  2. Select Admin > Admin Settings .

  3. Click Advanced Integrations on the left sidebar. You are directed to the account center.

  4. Click + Add new SCIM configuration and follow the procedure by filling in each field.


    When auto-assign licenses is not enabled, it means that only user data is synced.

    Screenshot shows the LinkedIn Account Center Global Settings.


    When auto-license assignment is enabled, you need to note the application instance and license type. Licenses are assigned on a first come, first serve basis until all the licenses are taken.

    Screenshot shows the S C I M Setup page.

  5. Click Generate token. You should see your access token display under the Access token field.

  6. Save your access token to your clipboard or computer before leaving the page.

  7. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.

  8. Browse to Identity > Applications > Enterprise applications

  9. If you have already configured LinkedIn Sales Navigator for single sign-on, search for your instance of LinkedIn Sales Navigator using the search field. Otherwise, select Add and search for LinkedIn Sales Navigator in the application gallery. Select LinkedIn Sales Navigator from the search results, and add it to your list of applications.

  10. Select your instance of LinkedIn Sales Navigator, then select the Provisioning tab.

  11. Set the Provisioning Mode to Automatic.

    Screenshot shows the LinkedIn Elevate Provisioning page.

  12. Fill in the following fields under Admin Credentials :

    • In the Tenant URL field, enter https://developer.linkedin.com.

    • In the Secret Token field, enter the access token you generated in step 1 and click Test Connection .

    • You should see a success notification on the upper-right side of your portal.

  13. Enter the email address of a person or group who should receive provisioning error notifications in the Notification Email field, and check the checkbox below.

  14. Click Save.

  15. In the Attribute Mappings section, review the user and group attributes that will be synchronized from Microsoft Entra ID to LinkedIn Sales Navigator. Note that the attributes selected as Matching properties will be used to match the user accounts and groups in LinkedIn Sales Navigator for update operations. Select the Save button to commit any changes.

    Screenshot shows Mappings, including Attribute Mappings.

  16. To enable the Microsoft Entra provisioning service for LinkedIn Sales Navigator, change the Provisioning Status to On in the Settings section

  17. Click Save.

This will start the initial synchronization of any users and/or groups assigned to LinkedIn Sales Navigator in the Users and Groups section. Note that the initial sync will take longer to perform than subsequent syncs, which occur approximately every 40 minutes as long as the service is running. You can use the Synchronization Details section to monitor progress and follow links to provisioning activity logs, which describe all actions performed by the provisioning service on your LinkedIn Sales Navigator app.

For more information on how to read the Microsoft Entra provisioning logs, see Reporting on automatic user account provisioning.

Additional Resources