Lifestyle Group (Sri Vals Segment) in ESG data model(LifestyleGroup)

Base entity from which all Industry Data Model entities are derived.

Traits

Traits for this entity are listed here.

is.CDM.entityVersion

Parameter	Value	Data type	Explanation
versionNumber	"4.3"	string	semantic version number of the entity

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Base entity from which all Industry Data Model entities are derived. en A classification of American consumers created by SRI International. This classification defines nine lifestyle groups describing general personality traits and patterns of living. This classification suggests that consumers move through the various groups in different stages of their lives. Each stage affects the individual's attitudes, behavior and psychological needs. SRI International provides lifestyle group data to subscribers, which can then be used to formulate product and marketing strategies. VALS - short for values and lifestyles - is a way of viewing people on the basis of their attitudes, needs, wants, beliefs, and demographics. The VALS program was created by SRI International in 1978 in an attempt to "put people" into the thinking of those of us trying to understand the trends of our times - in the marketplace, economically, politically, sociologically, and humanly. The approach is holistic, drawing on insight and many sources of data to develop a comprehensive framework for characterizing the ways of life of Americans. A basic tool of the VALS program is the VALS typology. This typology is divided into four major categories, with a total of nine lifestyles. These are: Need-Driven -Survivor lifestyle -Sustainer lifestyle Outer-Directed -Belonger lifestyle -Emulator lifestyle -Achiever lifestyle Inner-Directed -I-Am-Me lifestyle -Experiential lifestyle -Societally Conscious lifestyle Combined Outer- and Inner-Directed -Integrated lifestyle The following comments are taken directly from the SRI site: The VALS Segment Profiles The VALS segmentation system sorts respondents to the VALS questionnaire (survey) into an eight-part typology. The main dimensions of the typology Self-Orientation and Resources. Self-Orientation People pursue and acquire products, services, and experiences that provide satisfaction and give shape, substance, and character to their identities. They are motivated by one of three powerful self-orientations: principle, status, and action. Principle-oriented consumers are guided in their choices by abstract, idealized criteria, rather than by feelings, events, or desire for approval and opinions of others. Status-oriented consumers look for products and services that demonstrate the consumers' success to their peers. Action-oriented consumers are guided by a desire for social or physical activity, variety, and risk taking. Resources Resources refer to the full range of psychological, physical, demographic, and material means and capacities people have to draw upon. It encompasses education, income, self-confidence, health, eagerness to buy things, intelligence, and energy level. It's a continuum from minimal to abundant. Resources generally increase from adolescence through middle age but decrease with extreme age, depression, financial reverse, and physical or psychological impairment. Network of Distinctive, Interconnected Segments Using the self-orientation and resources dimensions, VALS defines eight segments of adult consumers who have different attitudes and exhibit distinctive behavior and decision making patterns. Neighboring types have similar characteristics and can be combined for analysis as primary and secondary types. Actualizers Fulfilleds Achievers Experiencers Believers Strivers Makers Strugglers Actualizers Actualizers are successful, sophisticated, active, "take-charge" people with high self-esteem and abundant resources. They are interested in growth and seek to develop, explore, and express themselves in a variety of ways-sometimes guided by principle, and sometimes by a desire to have an effect, to make a change. Image is important to Actualizers, not as evidence of status or power but as an expression of their taste, independence, and character. Actualizers are among the established and emerging leaders in business and government, yet they continue to seek challenges. They have a wide range of interests, are concerned with social issues, and are open to change. Their lives are characterized by richness and diversity. Their possessions and recreation reflect a cultivated taste for the finer things in life. Fulfilleds Fulfilleds are mature, satisfied, comfortable, reflective people who value order, knowledge, and responsibility. Most are well educated and in (or recently retired from) professional occupations. They are well-informed about world and national events and are alert to opportunities to broaden their knowledge. Content with their career, families, and station in life, their leisure activities tend to center around the home. Fulfilleds have a moderate respect for the status quo institutions of authority and social decorum, but are open-minded to new ideas and social change. Fulfilleds tend to base their decisions on firmly held principles and consequently appear calm and self-assured. While their incomes allow them many choices, Fulfilleds are conservative, practical consumers; they look for durability, functionality and value in the products they buy. Achievers Achievers are successful career and work-oriented people who like to, and generally do, feel in control of their lives. They value consensus, predictability, and stability over risk, intimacy and self-discovery. They are deeply committed to work and family. Work provides them with a sense of duty, material rewards, and prestige. Their social lives reflect this focus and are structured around family, church, and career. Achievers live conventional lives, are politically conservative, and respect authority and the status quo. Image is important to them; they favor established, prestige products and services that demonstrate success to their peers. Experiencers Experiencers are young, vital, enthusiastic, impulsive and rebellious. They seek variety and excitement, savoring the new, the offbeat, and the risky. Still in the process of formulating life values and patterns of behavior, they quickly become enthusiastic about new possibilities but are equally quick to cool. At this stage in their lives, they are politically uncommitted, uninformed, and highly ambivalent about what they believe. Experiencers combine an abstract disdain for conformity with an outsider's awe of others' wealth, prestige, and power. Their energy finds an outlet in exercise, sports, outdoor recreation and social activities. Experiencers are avid consumers and spend much of their income on clothing, fast food, music, movies, and video. Believers Believers are conservative, conventional people with concrete beliefs based on traditional, established codes: family, church, community, and the nation. Many Believers express moral codes that are deeply rooted and literally interpreted. They follow established routines, organized in large part around home, family, and social or religious organizations to which they belong. As consumers, Believers are conservative and predictable, favoring America products and established brands. Their income, education, and energy are modest but sufficient to meet their needs. Strivers Strivers seek motivation, self-definition, and approval from the world around them. They are striving to find a secure place in life. Unsure of themselves and low on economic, social and psychological resources, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it, and often feel that life has given them a raw deal. Strivers are impulsive and easily bored. Many of them seek to be stylish. They emulate those who own more impressive possessions, but what they wish to obtain is often beyond their reach. Makers Makers are practical people who have constructive skills and value self-sufficiency. They live within a traditional context of family, practical work, and physical recreation and have little interest in what lies outside that context. Makers experience the world by working on it-building a house, raising children, fixing a car, or canning vegetables-and have enough skill, income, and energy to carry out their projects successfully. Makers are politically conservative, suspicious of new ideas, respectful of government authority and organized labor, but resentful of government intrusion on individual rights. They are unimpressed by material possessions other than those with a practical or functional purpose (such as tools, utility vehicles and fishing equipment.) Strugglers Struggler lives are constricted. Chronically poor, ill-educated, low-skilled, without strong social bonds, elderly and concerned about their health, they are often resigned and passive. Because they are limited by the need to meet the urgent needs of the present moment, they do not show a strong self-orientation. Their chief concerns are for security and safety. Strugglers are cautious consumers. They represent a very modest market for most products and services, but are loyal to favorite brands.	entity	a reference to the constant entity holding the list of localized text

is.identifiedBy
Names a specific identity attribute to use with an entity.

Parameter	Value	Data type	Explanation
attribute	LifestyleGroup/(resolvedAttributes)/LifestyleGroupId	attribute

minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.

Parameter	Value	Data type	Explanation
versionNumber	"1.2.3"	string

is.IDM.modelVersion
Semantic version number of the IDM.

Parameter	Value	Data type	Explanation
versionNumber	"1.6.0"	string

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{4185E798-9DC4-4A6E-B633-50E832F1DD7B}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nativeTo.businessArea
The name of the business area from which the entity originates.

Parameter	Value	Data type	Explanation
name	"Party"	string

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Lifestyle Group (Sri Vals Segment)	entity	a reference to the constant entity holding the list of localized text

has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.

Parameter	Value	Data type	Explanation
level	"resolved"	string	Possible values: logical, composition, resolved

Attributes

Name	Description	First Included in Instance
LifestyleGroupId	The unique identifier of a Lifestyle Group.	LifestyleGroup
LifestyleGroupName	The name of the Lifestyle Group.	LifestyleGroup
LifestyleGroupDescription	The description of the Lifestyle Group.	LifestyleGroup

LifestyleGroupId

The unique identifier of a Lifestyle Group.
First included in: LifestyleGroup (this entity)

Properties

Name	Value
displayName	Lifestyle Group ID
description	The unique identifier of a Lifestyle Group.
isPrimaryKey	true
dataFormat	int32

Traits

List of traits for the LifestyleGroupId attribute are listed here.

is.dataFormat.integer
is.identifiedBy
Names a specific identity attribute to use with an entity.

Parameter	Value	Data type	Explanation
attribute	LifestyleGroup/(resolvedAttributes)/LifestyleGroupId	attribute

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{0DECC72B-7DCC-4ACD-9D0D-DABE992B7336}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Lifestyle Group ID	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The unique identifier of a Lifestyle Group.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.integer

LifestyleGroupName

The name of the Lifestyle Group.
First included in: LifestyleGroup (this entity)

Properties

Name	Value
displayName	Lifestyle Group Name
description	The name of the Lifestyle Group.
dataFormat	string
maximumLength	256
isNullable	true

Traits

List of traits for the LifestyleGroupName attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{0A38791D-D342-456B-B743-8D9EA7E3DF0F}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Lifestyle Group Name	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The name of the Lifestyle Group.	entity	a reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

Parameter	Value	Data type	Explanation
maximumLength	"256"	integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

LifestyleGroupDescription

The description of the Lifestyle Group.
First included in: LifestyleGroup (this entity)

Properties

Name	Value
displayName	Lifestyle Group Description
description	The description of the Lifestyle Group.
dataFormat	string
maximumLength	2048
isNullable	true

Traits

List of traits for the LifestyleGroupDescription attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{34627943-5475-4E09-A95D-829D6DF55583}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Lifestyle Group Description	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The description of the Lifestyle Group.	entity	a reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

Parameter	Value	Data type	Explanation
maximumLength	"2048"	integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.