is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Base entity from which all ESG Data Model entities are derived.
en
Companies resort to Market Segmentation when they find that they cannot serve all the consumers in one single large market. Typical reasons for this strategy is because there are too many consumers, they are dispersed over diverse geographies or distances or have different purchase patterns.
There are six major ways to segment a Market:
(1) DEMOGRAPHIC SEGMENTATION: Buyers are grouped in terms of demographics - sex, religion, age, nationality etc. This is popular because the data is more easily obtained and the measurements based upon these criteria easy to interpret.
(2) GEOGRAPHIC SEGMENTATION: Buyers are grouped by geography - country, state, region, county, city, neighborhood etc. Before segmenting geographically, a company must decide where it intends to market products.
(3) BEHAVIORAL SEGMENTATION: Buyers are defined by the ways in which members of the group use a product or perceive its benefits. Behavioral segmentation can include several categories such as "benefits", "loyalty", "attitudes" and so on.
(4) PSYCHOGRAPHIC SEGMENTATION: Buyers are grouped upon lifestyle characteristics such as interests, opinions and activities.
(5) BENEFIT SEGMENTATION: Categorizes consumers by the benefits they seek from a Product or Service.
(6) ORGANIZATION SEGMENTATION
Segments must meet four criteria in order to be of practical value:
(1) Segments must be measurable in terms of size and financial power.
(2) Segments must be accessible in terms of being able to communicate to them.
(3) Segments must justify their definition by being visible enough to warrant the effort of defining marketing activities to address them.
(4) There must be company resources and commitment available to reach the segments defined.
Having segmented its market, the company decides upon one of three marketing strategies:
(1) Differentiated Marketing
(2) Undifferentiated Marketing
(3) Concentrated Marketing
"Undifferentiated marketing", which is the strategy of selling one product to all people within a market, without modifying the product to meet the needs of a specific market segment. Demand is to be satisfied with a single product.
A Market Segment is a segment or subdivision of a Market defined upon specific criteria within one or more of the following specific segmentation themes:
Benefit Segmentation
Behavioral Segmentation
Psychographic Segmentation
Demographic Segmentation
Geographic Segmentation
Organizational Segmentation
It allows you to narrowly define segments or "slices" of a Market based upon these segmentation variables that you select.
Market Segments are very important to identify as accurately as possible in order to mine each "niche' effectively.
Simply stated, a Market Segment is a more detailed and focused view into the composition of a Market. It enables the seller to more accurately identify and know it's customers and therefore design Programs, pricing and promotions to address them.
The way to apply segmentation criteria is to:
Identify and define potential market segments
Identify the needs of prospective customers in the potential markets
Create Market Segments based upon these criteria
Existing sales channels cannot be expanded indefinitely. They must be supplemented by new Market Segments.
For example, in the "Individual Customer Corporate" Market we are interested in marketing to a very specific Market Segment that are "Corporate Executives", "35-45", "with incomes of greater than $75,000".
entity
a reference to the constant entity holding the list of localized text
is.identifiedBy
names a specific identity attribute to use with an entity
minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.
Parameter
Value
Data type
Explanation
versionNumber
"1.2.3"
string
is.IDM.modelVersion
Semantic version number of the IDM.
Parameter
Value
Data type
Explanation
versionNumber
"2.0.0"
string
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{2B802CA3-A33C-47BD-9C53-DB8B2ACDF4A2}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nativeTo.businessArea
The name of the business area from which the entity originates.
Parameter
Value
Data type
Explanation
name
"Marketing & Advertising"
string
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market Segment
entity
a reference to the constant entity holding the list of localized text
has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides, or restates parts of logical schemas to produce one resolved schema.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{3606A02F-6337-4B02-AE2A-0FA65AC299FD}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market Segment ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Market Segment.
entity
a reference to the constant entity holding the list of localized text
The name of the Market Segment.
First included in: Sustainability/esg-data-model/MarketSegment (this entity)
Properties
Name
Value
displayName
Market Segment Name
description
The name of the Market Segment.
dataFormat
string
maximumLength
256
isNullable
true
Traits
List of traits for the MarketSegmentName attribute are listed here.
is.dataFormat.character is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{0E676899-5BB9-41B5-B22F-406FE82E208D}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market Segment Name
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The name of the Market Segment.
entity
a reference to the constant entity holding the list of localized text
is.constrained
maximum length or value constraints
Parameter
Value
Data type
Explanation
maximumLength
"256"
integer
is.dataFormat.character is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.
The description of the Market Segment.
First included in: Sustainability/esg-data-model/MarketSegment (this entity)
Properties
Name
Value
displayName
Market Segment Description
description
The description of the Market Segment.
dataFormat
string
maximumLength
2048
isNullable
true
Traits
List of traits for the MarketSegmentDescription attribute are listed here.
is.dataFormat.character is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{0E9FA6A4-84A8-47C3-B2C6-A977866417E9}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market Segment Description
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The description of the Market Segment.
entity
a reference to the constant entity holding the list of localized text
is.constrained
maximum length or value constraints
Parameter
Value
Data type
Explanation
maximumLength
"2048"
integer
is.dataFormat.character is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.
The unique identifier of a Market.
First included in: Sustainability/esg-data-model/MarketSegment (this entity)
Properties
Name
Value
displayName
Market ID
description
The unique identifier of a Market.
dataFormat
int32
isNullable
true
Traits
List of traits for the MarketId attribute are listed here.
is.dataFormat.integer is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Market.
entity
a reference to the constant entity holding the list of localized text
is.linkedEntity.identifier
Marks the attributes that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
a reference to the constant entity holding the list of entity references
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{6838409E-727A-4D67-9CA7-9B152EC7DD2A}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.