Design a program launch strategy

Higher Education Educator
School Leader

Ensure that your program’s unique selling points focus on the benefits of implementing certifications, and discover the support available through the Microsoft Learn for Educators program.

Learning objectives

After completing this module, you will be able to:

  • Demonstrate the shared goals of your institution and Microsoft in offering certifications as part of an academic program
  • Describe the unique selling points of certification as part of a marketing strategy
  • Understand the value of co-branding as a marketing tool for certification offerings


  • Familiarity with academic processes in higher education for course development