Introduction
Customer Insights - Data brings together your organization transactional, behavioral, and demographic data across all your data silos to create a 360-degree view of your customers. You can analyze customer interactions and usage with cross-channel analytics and harness the data to drive informed decisions, automate processes, and personalize customer engagement across channels.
This module provides an overview of Dynamics 365 Customer Insights - Data and introduces key concepts related to using the product to gain more insights on your customers.
After completing this module, you'll be able to:
Describe the use cases of Customer Insights - Data.
Explain unified customer profile.
Describe measures, segments, and predictions.
Describe consuming Customer Insights – Data in other applications such as Customer Insights - Journeys.
Let’s start by examining Dynamics 365 Customer Insights - Data.