Exercise: Enhance your social media marketing efforts
You're the owner of Liberty's Delightful Sinful Bakery & Cafe. With the local economy being a bit sluggish, you want to boost your social media marketing efforts to help increase sales. You want to use Copilot in Microsoft 365 to help tailor your marketing strategy, with the goal of increasing your online engagements and customer reach. Your strategy consists of the following two-pronged approach:
- You want to use Copilot in Word to create engaging content for your blog and social media.
- You want to use Copilot in Excel to analyze customer feedback and engagement data to help identify trends and insights.
You contracted with a local marketing firm to capture customer feedback and engagement data, which they stored in an Excel spreadsheet. Select the following link to download the Excel file containing this data: Liberty's Delightful Sinful Bakery & Cafe - Customer feedback. Use this spreadsheet to identify trends and insights.