Introduction
The modern shopper is well informed and demands a great shopping experience. Shoppers research product price and quality, purchase from the brand that offers the most personalized and convenient service, and maximize the value of every dollar spent. The shopping journey can start in one channel, progress in another, and then end in a third channel of the customer’s choice.
Microsoft Dynamics 365 Commerce delivers a complete omnichannel solution that unifies back-office, in-store, call center, and digital experiences to:
Personalize customer engagement.
Increase revenue with improved employee productivity.
Optimize operations to reduce costs.
Facilitate an efficient supply chain.
Deliver better business outcomes.
This module is designed to introduce the different Commerce capabilities.
Besides the retail industry, Commerce is also suitable for industries like manufacturing and consumer goods for promoting and selling products and services across multiple channels.
Commerce represents a fundamental shift in how technology supports organizations. With unified commerce merging front-end and back-end systems into a single platform, technology is no longer a set of standalone application components. Instead, technology gives the seller's business a foundation and creates an agile system for delivering insightful, efficient service at every touchpoint.
Learning objectives
By the end of this module, you're able to:
Describe Commerce capabilities.
Describe Commerce channels and channel management concepts.
Describe distributed order management (DOM).
Describe pricing and discounts.
Describe product hierarchies and assortments.
Describe e-commerce capabilities.