Monitor tenant health using Microsoft 365 Adoption Score

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Microsoft Adoption Score supports an organization's journey to digital transformation. Adoption Score provides insights about how an organization uses Microsoft 365 and the technology experiences that support it. An organization's score reflects people and technology experience measurements. Organizations can compare their score to benchmarks from other organizations of similar size.

Microsoft Adoption Score provides:

  • Metrics to help an organization see where it is on its digital transformation journey.
  • Insights about the data to help an organization identify opportunities to improve productivity and satisfaction.
  • Recommended actions an organization can take to help it use Microsoft 365 products efficiently.

Microsoft Adoption Score provides metrics, insights, and recommendations in two areas:

  • People experiences. Quantifies how the organization works using Microsoft 365 categories like content collaboration, mobility, communication, meetings, and teamwork. For each of these categories, Microsoft 365 looks at public research to identify some best practices and associated benefits in the form of organizational effectiveness. For example, Forrester research showed that when people collaborate and share content in the cloud (instead of emailing attachments), they can save up to 100 minutes a week. Furthermore, Microsoft quantifies the use of these best practices in an organization to help it see where it is on its digital transformation journey.
  • Technology experiences. Organizations depend on reliable and well-performing technology, and the efficient use of Microsoft 365. Endpoint analytics assists an organization in comprehending how performance and health issues with its hardware and software can affect it. Network connectivity helps it understand Exchange, SharePoint, and Microsoft Teams performance on its network architecture. Organizations can review and update network settings to improve connectivity. Microsoft 365 health apps help organizations understand whether their devices are running Microsoft 365 apps on recommended channels.

Note

All insights are calculated using data at the organizational level, not the individual level.

To enable the Microsoft Adoption Score, a Microsoft 365 Administrator should perform the following steps:

  1. Sign in to the Microsoft 365 admin center as a Global Administrator.
  2. In the Microsoft 365 admin center, in the left-hand navigation pane, select Show all, select Reports, and then select Adoption Score.
  3. On the Adoption Score page, select the Turn on Adoption Score button.
  4. In the Select users and groups for calculating insights pane that appears, the Include all users option is selected by default. Microsoft recommends employing this option. Select Save.

Warning

It can take up to 24 hours for insights to become available.

Adoption Score prerequisites

For People experiences data, you need a Microsoft 365 for Business or Office 365 for Enterprise subscription. For endpoint analytics data for your tenant, you must add Microsoft Intune to your subscription. Intune helps protect your organization's data by managing devices and apps. Once an organization deploys Intune, it can turn on endpoint analytics within the Intune experience.

Note

A Viva Insights license isn't required to get the Adoption Score features.

Only IT professionals with the following roles can access the Adoption Score in the Microsoft 365 admin center:

  • Global Administrator
  • Exchange Administrator
  • SharePoint Administrator
  • Skype for Business Administrator
  • Teams Service Administrator
  • Teams Communications Administrator
  • Global Reader
  • Reports Reader
  • Usage Summary Reports Reader
  • User Experience Success Manager
  • Organizational Messages Writer Role

How the Adoption Score is calculated

An organization's Adoption Score is based on the combined scores of its People and Technology experiences categories. Each category carries equal weight, with a total of 100 points allotted to each. The highest possible Adoption Score is 800. An organization's Adoption Score is based on the following eight categories:

  • Communication
  • Meetings
  • Content collaboration
  • Teamwork
  • Mobility
  • Endpoint analytics
  • Network connectivity
  • Microsoft 365 Apps Health

Each score category quantifies the key indicators for how the organization uses Microsoft 365 in its journey towards digital transformation. The score categories provide 28-day and 180-day views of the key activities. They also provide supporting metrics that aren't part of the score calculation. These metrics help organizations identify underlying usage statistics and configurations they can address.

The Adoption Score includes data from Exchange, SharePoint, OneDrive, Teams, Word, Excel, PowerPoint, OneNote, Outlook, Yammer, and Skype. Microsoft 365 updates an organization's score daily. It reflects user actions completed in the last 28 days (including the current day).

Interpreting an organization's Adoption Score

The Adoption Score home page shows an organization's total score, score history, and the primary insight for each category.

Screenshot of the Adoption Score page showing the Peoples experiences and Technology experiences sections.

The Adoption Score home page displays the organization's score as a percent value and in points. The organization's points are in the numerator and the maximum possible points are in the denominator.

Peer benchmarks allow an organization to compare its score with organizations of similar size. The system calculates the peer benchmark for the people experiences categories as the average of measures within a set of similar organizations. The set of organizations comprises businesses in your region with similar numbers of licensed users, types of licenses, industry, and tenure with Microsoft 365.

Note

Microsoft uses internal data to determine the industry that an organization maps to. Tenants under a parent organization get mapped to the same industry as the parent organization. Organizations can't view or modify industry mappings.

The endpoint analytics peer benchmark includes targets for device startup performance and recommended software configuration. The benchmark bases the targets on aggregated median values across all tenants.

For network connectivity, the recommended benchmark is 80 points.

The Score breakdown section provides a breakdown of the organization's Adoption Score with benchmarks by people and technology experience areas.

Score history displays how an organization's score in each category changed in the past six months.

The People experiences and Technology experiences areas contain the primary insights for the categories in those areas. You can select each category to see deeper insights.

Category details pages

Each Category details page shows the primary insight and supporting metrics as well as related research and actions you can take to drive change in your organization. Research supports the importance and rationale behind the primary insights for each category. For more information, see the Forrester report.

The details pages include:

Business resilience special report

The Business resilience report is a limited-time Workplace Intelligence report. It's available to all Microsoft 365 customers to help them guide their organizations during this challenging time. This report helps organizations understand:

  • How the shift to remote work affects collaboration and communication.
  • The effect on work-life balance as people adjust to working from home.
  • The impact of remote meetings on effective decision-making.

Additional reading. For more information, see Learn more about the Business resilience report.

Note

Users can also view productivity insights from the MyAnalytics dashboard.

Group level aggregates

Group level aggregates help administrators and adoption strategists understand how different groups are performing on the people experiencing insights. Group level aggregates provide a higher level of insights and actions for an organization based on data from Microsoft Entra ID.

Important

Azure Active Directory (Azure AD) is now Microsoft Entra ID. Learn more.

You can get group-level insights for your organization in Microsoft 365 and use them to:

  • Compare different groups of your organization to understand the overall distribution of adoption scores and insights, groups that are doing well, and groups that need growth.
  • Focus on a specific group of your organization to understand more about it in isolation.

Additional reading. For more information on evaluating and enabling group level aggregates, see Learn more about Group Level Aggregates.

Organizational messages

Organizational messages are another feature of the Adoption Score. These messages increase the actionability of administrators to reach employees and drive adoption awareness. For example, administrators can send notifications to encourage employees who weren't actively using cloud attachments before to use the feature when they're about to attach a physical attachment in Outlook. This action can improve the content collaboration score. Currently, administrators can send messages to drive the adoption scenarios for OneDrive SharePoint, Teams Chat, using @mention in Outlook, and cloud attachments in Outlook.