Introduction

  • 2 minutes

In this module, we look at a range of revenue models and discuss how you can apply them to different types of startups.

We also cover strategies for making early sales, and we discuss why it's important to focus on ideal first customers and early adopters rather than aim to acquire a large number of users at the outset.

Learning objectives

By the end of this module, you should know how to:

  • Distinguish the different types of revenue models and pick one that makes sense for your company.
  • Decide which customers to target when you first go to market.
  • Find and convert your first customers.
  • Establish basic sales processes that will help you grow sales beyond the first few customers.