Using content creators in esports

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Photo of three people working together.

Shout casting: own your voice

A shout caster (caster) is a commentator who speaks over the game action to engage, inform, and entertain the viewer.

Casters need good knowledge of the game and teams they're casting, to offer personality and bring a match to life.

There are typically two types of casters:

  • Play-by-play casters (who provide running on-the-fly commentary)
  • Color casters (who provide supplementary information or comment, usually following a noteworthy moment in a game)

Photo of unboxing an Xbox game console.

Streaming to the masses

So exactly what is streaming?

Streaming is someone recording their game or show by broadcasting it live on streaming platforms over the internet. Streamers can add custom graphics to their stream, interact with viewers via a chat room, and try to educate and entertain viewers.

Streamers can reach a vast number of viewers right from their bedroom or home studio. Streamers often save recordings or clips, and some will upload them for viewing at any time on YouTube or another video platform.

Many established esports tournaments are broadcast via live streams.

Viewers can chat to one another and streamers during the broadcast.

But it isn’t as easy as pressing the ‘Go Live’ button and immediately having 10,000 viewers. It takes hard work and time to build a fan base.

So how does this relate to your esports program?

Why not offer your students with the opportunities to try:

  • Shout casting
  • Different aspects of content creation
  • Streaming - consider the Twitch Student Program

Just remember, it’s not just about esports! Why not stream other school events? You could easily incorporate streaming experience into sports, concerts, and plays. It's a great way to engage numerous people into the great things happening at your school. It provides a way for both the internal and external community to be involved with school events.

Streaming can also be exclusively led by a student "stream team" - it's the modern, digital equivalent of running the school newspaper or magazine.