Bidding protocol

Xandr currently supports the OpenRTB 2.4 bidding protocol. The following documents describe the implementation of this protocol for bidders integrating with the impression bus, as well as the various types of requests that can be specified through the Bidder Service.

• Outgoing Bid Request to Bidders
• Incoming Bid Response from Bidders
• Bid Error Codes
• Loss Reason Codes
• Ready Request
• Notify Request
• Click Request
• Audit Notify Request

Warning

Legacy Bidding Protocols were deprecated on December 1, 2018. Contact your representative if you have questions.