Note
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Note
As of May 3, 2021, Imps Matched and Bid Requests will be randomly sampled at a rate of 10 percent. The sampled values will be multiplied by 10 to give a reasonable estimate in all screens where these two metrics are reported. No other deal metrics will be affected.
As a seller, you can manage all deals you have with buyers on the Deals screen. You can view deal details, monitor each deal's health, trigger detailed reports, edit or cancel deals, and create new deals.
You can also manage your deals with a specific buyer on the Partnership Details Screen.
Access the Deals screen
To reach the Deals screen, select Inventory > Seller Deals in the main navigation.
View basic and advanced deal metrics
The following details display for each deal. Columns that show an arrow in the header when you hover over them are sortable.
Deal ID - The ID of the deal.
Imps Matched - The number of impressions matched to the deal.
Bid Requests - The total number of bids requested from the buyer.
Note
For deals with an on-platform buyer, Bid Requests will equal Imps Matched. For deals with an external bidder, filtering due to the bidder's profile may reduce the number of Bid Requests.
Bid Rate - The buyer's participation rate in the deal, which is the percentage of auctions in which the buyer bid.
Note
When the Microsoft Advertising Impbus is doing the bidding for on-platform deals, all deals will be eligible for participation because they will have already passed quality and other eligibility checks on the platform. When third-party deals are active, the total number of bids may be greater than the number of bids marked eligible.
Final Bids - The total number of auctions on which a buyer submitted eligible bids to participate in the deal.
Imps Sold - The total number of imps sold on a given deal.
Gross Win Rate - The percentage of impressions the buyer won out of bid requests sent to the buyer. This figure will be approximately equal to Imps Won divided by Bid Requests.
Net Win Rate - The percentage of impressions the buyer won out of those the buyer bid upon. This figure will be approximately equal to Imps Won divided by Bids.
Ineligible Bids - Information about bid ineligibility and the reasons bids were rejected.
% Ineligible- The percent of bids deemed ineligible.
Reason - The reason bids were rejected.
Note
For more information on bid rejections, Impbus error codes, and actions buyers and sellers can take to resolve errors, see Understand Bid Rejections.
Avg. Net Bid- The average net bid CPM over all bids received. This figure does not include fees.
Floor- The average floor price applied to all bids received, including both the deal floor and YM floors.
Rev eCPM - The average revenue you made per bid on this deal. This figure has fees removed.
Revenue- Your total revenue from this deal during the selected time interval, after fees. This value will be approximately equal to Imps Sold multiplied by Rev eCPM and divided by 1000.
Deal Settings:
- Start/End Date - The start and end dates for the deal.
- Type- The auction type. For more information on the different auction types, see Deal Auction Mechanics.
- Ask Price - The price, if any, associated with the deal. This is the minimum amount you must bid in order to compete for the deal inventory.
- Suggested Min Bid - The minimum bid value that will clear the seller's deal floor, net of fees.
- From Package - Indicates whether or not the deal was generated from a package. Deals associated with a package are affected if the package's status changes.
Filter and search for deals
By default, you see all current deals. Use the Filters in the left column to filter by deal status or buyers, or use the search boxes to search for specific deals or buyers.
Monitor deal health
Review the statistics for your deals to see how they are performing. If the number of deal impressions shown is low, there may be an issue with your deal settings or with your inventory. If the number of deal impressions the buyer has bid on is low, the buyer may have campaign setup issues.
View a specific deal's details
Select a deal to display the Details pane, where all of the deal's details are visible. You can use the slider to resize the pane as desired. You can edit or duplicate a deal directly from the Details pane using the Edit or Duplicate button.
Create a new deal
Select New to create a deal. For step-by-step instructions on creating a deal, see Create a Curated Deal Line Item.
Duplicate a deal
Use the duplicate feature to easily create a new deal that is similar to an existing deal, or to create the same deal for a different buyer. Hover over the deal you would like to copy in order to display the duplicate icon, and then Select the duplicate icon to display the Create Deal panel.
Edit a deal
Current and upcoming deals can be edited at any time. Hover over the deal you would like to update in order to display the edit icon, and then Select the edit icon to make the deal editable.
Warning
Campaigns targeting the deal will be immediately affected by the changes you make. Use the Activity Stream on the Partnership Details Screen to communicate with the buyer before making changes to the deal dates, auction type, inventory, segment, creative size, or brand.
After you have made the necessary updates, Select Save to save your changes. To exit edit mode, Select Cancel.
Cancel a deal
If a current or upcoming deal no longer works for you, you can cancel it at any time. Check the checkbox near a deal, and then Select Actions > Cancel Deals.
Warning
Campaigns targeting the deal will stop serving when you cancel the deal. Use the Activity Stream on the Partnership Details Screen to communicate with the buyer before canceling the deal.
Report on deals
You can run reports to see how your deals are performing. Check the checkbox near the desired deals, and then Select Actions > Show in Reporting.
Select Run Report in the reporting screen to run the report with these settings, or select additional settings as desired and then Select Run Report.
Report on creatives served
To see which creatives have already served through a particular deal, Select the name of the deal you wish to review. In the details pane that opens below, under Allowed Creatives, Select the link under the Creatives Served header.
This will open the reporting tab, where you can run a Seller Brand Review report that has been pre-populated with the right filters and dimensions for you.
Select Run Report to run the report with these settings, or select additional settings as desired and then Select Run Report.
Switch to buyer mode
If you are a network that also represents sellers, Select the Sellers button to view all of the deals you have as a buyer.