Microsoft Invest - Buy-side targeting

This section lists the types of user and inventory targeting you can apply on your line items.

User targeting

• Daypart Targeting
• Demography Targeting
• Device Type Targeting (Augmented Line Items only)
• Frequency and Recency Caps
• Geography Targeting (For Augmented Line Items)
• Segment Targeting
• System Targeting
• Video Targeting

Inventory targeting

• Inventory Targeting (ALI) - Includes Universal and Custom Categories
  • Deal Targeting (ALI)
  • Direct Inventory Targeting (ALI)
  • Inventory Lists
• Key/Value Targeting
• Page Properties Targeting (Augmented Line Item only)
• Viewability Targeting