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Block a brand using Ad Quality rules

You can use Network and Publisher Ad Quality to block a brand from serving creatives on placements for an entire network, a single publisher, or only specific placements.

First, identify the brand(s) you wish to block. If it's unclear what brand a served creative belongs to, run a Seller Brand Review Report and filter by publishers and time ranges to find the creative's ID and its corresponding brand name and brand ID. For more information, see How to Run a Seller Brand Review Report.

You may want to prevent certain brands from serving on your ad placements, whether for an entire network, certain publishers, or even a single placement. For example, it's common to block a competitive brand's ads from serving. You may also wish to block a particular brand because it doesn't match your network or publisher's requirements.

  1. Decide whether to block brands for a member, publisher, or certain ad placements:

    Option Steps
    Network-Level Block (blocks brands for all publishers) a. Select Publishers > Ad Quality.
    b. Edit your Network Template.
    Publisher-Level Block (blocks brands for a single publisher) a. Select Publishers > Ad Quality.
    b. Choose the publisher for which you want a brand blocked. Then, create or edit a base rule.
    Placement-Level Block (blocks brands for certain ad placements) a. Select Publishers > Ad Quality.
    b. Choose the publisher for which you want a brand blocked. Then create or edit a conditional rule.
    c. Navigate to the Inventory Targeting tab and select the desired placements or placement groups in the Inventory Targeting menu under Profile Targeting Information.
    For more information on conditional rule targeting, see Base and Conditional Rules.

  2. Navigate to the Settings tab and select Brands.

  3. In the Brands section, search for brands to block.

    If a brand you wish to block does not appear in the search results, submit a support ticket at Microsoft Advertising Customer Support Portal requesting to add the brand to Microsoft Advertising's database.

  4. Select the checkbox for each brand you want to block.

  5. After you select all the brands you want to block, select Actions > Banned.

  6. Ensure the Eligibility column lists the blocked brands as Banned.

  7. If you're using Publisher Ad Quality, click Submit to save your settings.

    Important

    When editing the Network Template using Network Ad Quality, your settings are automatically saved and applied.