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Microsoft Monetize - Buying Microsoft Outlook.com inventory

  • Article

You can buy Microsoft Outlook.com inventory on the Microsoft Advertising platform.

Inventory overview

Outlook.com combines the best of Outlook and Hotmail to offer a clutter-free environment for communicating with family, friends, and colleagues. Outlook.com focuses on four key points for advertisers:

  1. Consumer Focus: Designed with both the consumers and advertisers in mind
  2. Advertiser Exclusivity: There's only one advertiser per page (allowlist helps to ensure exclusivity)
  3. High Relevance: Active(100% logged in) users provide a large pool of targeting options, which helps increase ROI
  4. Simple, yet visual: Simple creatives deliver imagery that stands out against a clean environment

Outlook.com ad experiences are designed with both advertisers and consumers in mind. Located on the right side of users' email, the Skyscraper unit is fully integrated into the user experience. For more information about adding Outlook.com creatives, see Add a Microsoft Outlook Skyscraper Creative. Review the specifications for Outlook skyscraper creatives and add them to Microsoft Advertising.

Note

Packages bundled with Microsoft user data are available through the packages marketplace. For more information, see Buying Microsoft Deals.

Availability and volume

  • Over 400 million active email accounts
  • 38 markets globally
  • 9.8 billion monthly global display impressions (over 1.4 billion in US)

Formats and specifications

The recommended minimum creative dimensions are 160px x 600px.

Publisher 160x600 728x90 300x50 300x600
Outlook X

Note

SSL creative required.

Targeting instructions

For information on general inventory targeting, see Buying Microsoft Inventory and Domain Targeting.

To target Outlook.com inventory,

  1. On the Specific Domains tab, click Include.
  2. Enter Outlook.com.
  3. Click Add Domains to add it to the included domains list.
  4. Click Add.

For instructions on how to target the Outlook app, see Buying Microsoft Windows App Inventory.

Important

For more information on how to add a Microsoft Outlook versatile creative, see adding a Microsoft Outlook versatile creative.

More questions?

If you have any further questions about buying Outlook.com inventory, please contact your Microsoft Advertising account representative.