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Deals FAQ

Deal FAQs for Sellers

How do I offer deals to buyers?

As a seller, you can use deals to provide buyers special access to your inventory and/or data. For example, a deal might provide preferential pricing on inventory, access to exclusive inventory, reduced competition on inventory, or other opportunities. For more details, see Create a Custom Deal.

Can I create a guaranteed deal for a buyer?

No. Having a deal, even a private auction deal, does NOT guarantee that the buyer will always win the deal inventory. As with RTB, there may be other buyers competing for the deal inventory.

Can I create a deal with external buyers?

Yes. For a list of supported external buyers and guidance on setting up deals with them, see Negotiate Deals with Buyers.

What is the difference between exposing a placement to a buyer and creating a deal for a placement?

Exposing a placement to the buyer allows the buyer to view the placement when selecting campaign targeting and in reporting. If you create a deal for a placement, the buyer can target the placement inventory by targeting the deal, regardless of whether the placement is exposed or hidden.

When should I use a YM floor, and when should I use a deal price?

Use YM floors to define a minimum price for specific inventory. Use a deal price to define a minimum price for a specific buyer.

How do my YM floors interact with deal prices?

Deal prices take priority over floor prices. If you have a deal with no ask price, that is considered a deal with no floor. Your existing YM floor rules will apply to the deal inventory. If you have a deal with an ask price of 0, that is considered a deal with a floor of 0. The deal floor of 0 will take priority over any YM floors you have. For more information on deal pricing and YM rules, see Deal Auction Mechanics.

Deal FAQs for Buyers

How do I get deals from sellers?

A deal is an agreement between a buyer and a seller that provides special access to inventory and/or data. As a Monetize buyer, you can kick off negotiations for one-off deals with sellers.

Where can I view and manage my deals?

You can view, manage, and create deals on the Partnership Details Screen - Buyer View in the Partner Center Screen - Buyer View.

Can I create a deal with external sellers?

Yes. For a list of supported external sellers and guidance on setting up deals with them, see Negotiate Deals with Sellers.