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Direct inventory targeting

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Note

This form of targeting is only available to Standard Line Items. For an overview of which targeting options are available to Standard versus Augmented Line items, see Buy-Side Targeting.

If your campaign is set to buy direct inventory, your campaign will target all of your direct inventory by default. However, you can narrow your targeting to include or exclude specific managed publishers, sites, or placements.

  1. In the Targeting section, click Edit next to Inventory.
  2. On the Direct Inventory tab, include or exclude direct inventory at the appropriate level:
    • The Publishers lists shows all of your managed publishers. You can either include or exclude publishers or drill into a publisher to view its sites.
    • The Placement Groups lists shows all of the sites under your managed publishers. You can either include or exclude sites or drill into a site to view its placements. Note that when you exclude a publisher, its sites are not available for further inclusion or exclusion.
    • The Placements list shows all placements under your managed publishers and sites. You can either include or exclude placements. Note that when you exclude a publisher or site, its placements are not available for further inclusion or exclusion.
    • Text Mode lets you target managed objects by ID. To do so, switch into text mode, select the type of ID, enter the IDs separated by commas, space, or lines, and then select Include or Exclude.
  3. Click Add.

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