Microsoft Monetize - Targeting (buy-side)

This page lists the types of user and inventory targeting you can apply on your line items or campaigns. If a particular kind of targeting is only available to Standard or Augmented line items, that is stated. Otherwise, you can assume that the targeting is available to both types of line items. Augmented line items do not use campaigns.

User targeting

• Daypart Targeting
• Demography Targeting
• Device Type Targeting (Augmented Line Item only)
• Device and Supply Type Targeting (Standard Line Item only)
• Frequency and Recency Caps
• Geography Targeting
  • For Standard Line Items
  • For Augmented Line Items
• Mobile User Segment Targeting (Standard Line Item only)
• Segment Targeting
• System Targeting
• Test and Control Targeting (Standard Line Item only)
• Video Player Targeting (Deals only)
• Video Content Targeting (Deals only)
• Video Targeting

Inventory targeting

• Inventory Targeting (ALI) - Includes Universal and Custom Categories
  • Deal Targeting (ALI)
  • Direct Inventory Targeting (ALI)
  • Inventory Lists (ALI)
• Inventory Targeting (Standard Line Item options)
  • App Targeting
  • Direct Inventory Targeting
  • Domain Targeting
• Content Category Targeting (Standard Line Item only)
• Inventory Quality Targeting (Standard Line Item only)
• Third-Party Inventory Targeting (Standard Line Item only)
• Key/Value Targeting
• Page Properties Targeting (Augmented Line Item only)
• Query String Targeting via Placement Tags and Segments (Standard Line Item only)
• Viewability Targeting

Other targeting guidance

• Apply a Targeting Template (Standard Line Item only)
• Target Inventory on the Microsoft Advertising Exchange (Standard Line Item only)
• Target Inventory on the Yahoo Ad Exchange (Standard Line Item only)