Getting started with ad server
As an ad server user, you have access to your end-to-end setup of advertiser and publisher information. You can set up publishers and available inventory, as well as advertisers and their selling specifications. This guide will describe some of the functionality available to you, and link you to the vast number of documentation resources that can help you quickly and efficiently set up and maintain your system of buyers and sellers.
With an ad server, you can set up and manage your buy-side systems and your sell-side systems, as well as manage forecasting, priorities, and many other types of functionality between the two.
Network
Your overall network (member) settings apply to your entire setup. Some settings are specific to your account, some apply as default settings to your advertisers and publishers.
- Network Guide: Start here to find all your network resources for working with your buy-side and sell-side setups.
- Managing User Logins and Permissions: Manage your username and password. For network administrators, learn how to create users and modify user settings.
- Network Operations: Manage your business operations.
Buy-side setup
This is where you set up and maintain your advertisers, as well as manage your campaigns.
Global view
View and manage your line items and insertion orders from one place. You can also apply and save filtered views of your data.
Guaranteed delivery
Manage your guaranteed delivery.
Line items
Forecasting and pacing
Priorities
Mechanics
Sell-side setup
The following are some of the resources that will help get you started with setting up and managing your publishers.
Reporting
You'll find information on all your reporting needs in our Reporting Guide.
General Data Protection Regulation (GDPR)
Information about data protection and privacy on the Microsoft Advertising Platform. Part of Service Policies