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Common journey maps

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A journey map is the path a user takes from problem to solution by using Yield Analytics. Some common journey maps are:

  • Dealing with campaign under-delivery
    • Understand what’s competing now, and in the future.
    • Understand how capacity impacts delivery.
    • Look at consumption patterns by priority (with reporting). This is to understand opportunity and affected order lines for any changes.
  • Fulfilling a proposed campaign
    • Quickly and efficiently pull available impressions by product for any timeframe and priority level.
    • Understand how to pull availability for custom products that do not yet exist in your ad server.
    • Find relevant products to address oversell situations.
  • Pricing a proposed campaign
    • Understand historical and future pricing trends.
    • Find historical pricing for any combination of advertiser/agency/industry/contract type - to understand pricing for unique situations.