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Activity in ESG data model

Base entity from which all Industry Data Model entities are derived.

Traits

Traits for this entity are listed here.

is.CDM.entityVersion

ParameterValueData typeExplanation
versionNumber"4.3"stringsemantic version number of the entity

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enBase entity from which all Industry Data Model entities are derived.
enActivities, Interests, and Opinions are the foundation of Psychographics and Psychographic Segmentation.

Activities, Interests, and Opinions equate to 'lifestyle'.

Activities, Interests, and Opinions (AIO) are the basis for understanding consumer buying behavior as a function of their lifestyle.

Activities describe what a consumer 'does', such as occupation, hobbies, entertainment.

Example: Activity = "Cooking" Activity Type = "Personal Interest"

Activity = "Golf" Activity Type = "Personal Sports

Activity = "Mutual Fund Investing" Activity Type = "Finance"

Sales, marketing, and advertising activities are often planned for or targeted at groups involved in or interested in specific activities.

Each organization identifies, defines, and tracks a specific set of AIOs to gather information about, define consumers and make decisions.

entitya reference to the constant entity holding the list of localized text

is.identifiedBy
Names a specific identity attribute to use with an entity.

ParameterValueData typeExplanation
attributeActivity/(resolvedAttributes)/ActivityIdattribute

minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.

ParameterValueData typeExplanation
versionNumber"1.2.3"string

is.IDM.modelVersion
Semantic version number of the IDM.

ParameterValueData typeExplanation
versionNumber"1.6.0"string

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{2E6855F5-0650-4D87-A76E-B80C863B66E8}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nativeTo.businessArea
The name of the business area from which the entity originates.

ParameterValueData typeExplanation
name"Party"string

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enActivity
entitya reference to the constant entity holding the list of localized text

has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides, or restates parts of logical schemas to produce one resolved schema.

ParameterValueData typeExplanation
level"resolved"stringPossible values: logical, composition, resolved

Attributes

Name Description First Included in Instance
ActivityId The unique identifier of an Activity. Activity
ActivityName The name of the Activity. Activity
ActivityDescription The description of the Activity. Activity
ActivityTypeId The unique identifier of an Activity Type. Activity

ActivityId

The unique identifier of an Activity.
First included in: Activity (this entity)

Properties

NameValue
displayNameActivity ID
descriptionThe unique identifier of an Activity.
isPrimaryKeytrue
dataFormatint32

Traits

List of traits for the ActivityId attribute are listed here.

is.dataFormat.integer
is.identifiedBy
Names a specific identity attribute to use with an entity.

ParameterValueData typeExplanation
attributeActivity/(resolvedAttributes)/ActivityIdattribute

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{371FB976-76CA-4CC1-BE6E-6C5A56FD2CBF}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enActivity ID
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe unique identifier of an Activity.
entitya reference to the constant entity holding the list of localized text

is.dataFormat.integer

ActivityName

The name of the Activity.
First included in: Activity (this entity)

Properties

NameValue
displayNameActivity Name
descriptionThe name of the Activity.
dataFormatstring
maximumLength256
isNullabletrue

Traits

List of traits for the ActivityName attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{788EB62C-8788-4AF8-8729-06C85D68B2F8}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enActivity Name
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe name of the Activity.
entitya reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

ParameterValueData typeExplanation
maximumLength"256"integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

ActivityDescription

The description of the Activity.
First included in: Activity (this entity)

Properties

NameValue
displayNameActivity Description
descriptionThe description of the Activity.
dataFormatstring
maximumLength2048
isNullabletrue

Traits

List of traits for the ActivityDescription attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{4024DACA-287E-48A5-BABA-430ECA06DCDC}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enActivity Description
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe description of the Activity.
entitya reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

ParameterValueData typeExplanation
maximumLength"2048"integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

ActivityTypeId

The unique identifier of an Activity Type.
First included in: Activity (this entity)

Properties

NameValue
displayNameActivity Type ID
descriptionThe unique identifier of an Activity Type.
dataFormatint32
isNullabletrue

Traits

List of traits for the ActivityTypeId attribute are listed here.

is.dataFormat.integer
is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enActivity Type ID
entitya reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

ParameterValueData typeExplanation
localizedDisplayText
languageTagdisplayText
enThe unique identifier of an Activity Type.
entitya reference to the constant entity holding the list of localized text

is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.

ParameterValueData typeExplanation
entityReferences
entityReferenceattributeReference
ActivityType.cdm.json/ActivityTypeActivityTypeId
entitya reference to the constant entity holding the list of entity references

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

ParameterValueData typeExplanation
identifier"{28AA08E9-B28C-4093-92E0-48241F39DA56}"stringThe identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.dataFormat.integer