Base entity from which all Industry Data Model entities are derived.
Traits
Traits for this entity are listed here.
is.CDM.entityVersion
Parameter
Value
Data type
Explanation
versionNumber
"4.3"
string
semantic version number of the entity
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Base entity from which all Industry Data Model entities are derived.
en
A categorization of buyers with the desire and financial means to purchase a product based upon common attributes, characteristics or perceived value.
A Market is the economic mechanism for bridging the gap between supply and demand, the product and the consumer.
Examples:
Government Market
Consumer Market
Industrial Market
Geographic Market
A well-defined Market is characterized by:
Measurability of its size and scope
Accessibility of the business organization to the market
The market is large enough to insure profitability
Stability of the market now and in the future
Markets are subdivided into Market Segments, which are linked to specific pre-defined Criteria.
Companies resort to Market Segmentation when they find that they cannot serve all the customers in one single large market.
Typical reasons for this strategy is because there are too many customers, they are dispersed over diverse geographies or distances or have different purchase patterns.
entity
a reference to the constant entity holding the list of localized text
is.identifiedBy
Names a specific identity attribute to use with an entity.
minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.
Parameter
Value
Data type
Explanation
versionNumber
"1.2.3"
string
is.IDM.modelVersion
Semantic version number of the IDM.
Parameter
Value
Data type
Explanation
versionNumber
"1.6.0"
string
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{009D1E8E-1596-4BE4-9777-94E4D7D167A3}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nativeTo.businessArea
The name of the business area from which the entity originates.
Parameter
Value
Data type
Explanation
name
"Marketing & Advertising"
string
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market
entity
a reference to the constant entity holding the list of localized text
has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{049606A8-6A42-4340-B77C-8ED6581611E7}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Market.
entity
a reference to the constant entity holding the list of localized text
The name of the Market.
First included in: Market (this entity)
Properties
Name
Value
displayName
Market Name
description
The name of the Market.
dataFormat
string
maximumLength
256
isNullable
true
Traits
List of traits for the MarketName attribute are listed here.
is.dataFormat.character is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{2DEEDAF4-CF2D-4431-9826-9DEC15478B25}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market Name
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The name of the Market.
entity
a reference to the constant entity holding the list of localized text
is.constrained
Maximum length or value constraints.
Parameter
Value
Data type
Explanation
maximumLength
"256"
integer
is.dataFormat.character is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
The description of the Market.
First included in: Market (this entity)
Properties
Name
Value
displayName
Market Description
description
The description of the Market.
dataFormat
string
maximumLength
2048
isNullable
true
Traits
List of traits for the MarketDescription attribute are listed here.
is.dataFormat.character is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{3B21A9CE-40D9-4905-B93C-06D92976F4E7}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market Description
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The description of the Market.
entity
a reference to the constant entity holding the list of localized text
is.constrained
Maximum length or value constraints.
Parameter
Value
Data type
Explanation
maximumLength
"2048"
integer
is.dataFormat.character is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.
The date that the Market was defined for marketing and analysis purposes.
First included in: Market (this entity)
Properties
Name
Value
displayName
Market Defined Date
description
The date that the Market was defined for marketing and analysis purposes.
dataFormat
date
isNullable
true
Traits
List of traits for the MarketDefinedDate attribute are listed here.
is.dataFormat.date means.measurement.date has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{0356241A-4A6C-45DF-9898-2D23699703B3}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market Defined Date
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The date that the Market was defined for marketing and analysis purposes.
entity
a reference to the constant entity holding the list of localized text
The unique identifier of a Market Type.
First included in: Market (this entity)
Properties
Name
Value
displayName
Market Type ID
description
The unique identifier of a Market Type.
dataFormat
int32
isNullable
true
Traits
List of traits for the MarketTypeId attribute are listed here.
is.dataFormat.integer is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Market Type ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Market Type.
entity
a reference to the constant entity holding the list of localized text
is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
a reference to the constant entity holding the list of entity references
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{0477DB11-6DFC-4D0A-9D58-256D377ABB81}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
The unique identifier of the Country.
First included in: Market (this entity)
Properties
Name
Value
displayName
Country ID
description
The unique identifier of the Country.
dataFormat
int32
isNullable
true
Traits
List of traits for the CountryId attribute are listed here.
is.dataFormat.integer is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Country ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of the Country.
entity
a reference to the constant entity holding the list of localized text
is.linkedEntity.identifier
Marks the attribute(s) that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
a reference to the constant entity holding the list of entity references
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{1055596A-0F6C-4D30-870E-9CE9B7DC8B35}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
The unique identifier of a Geographic Area.
First included in: Market (this entity)
Properties
Name
Value
displayName
Geographic Area ID
description
The unique identifier of a Geographic Area.
dataFormat
int32
Traits
List of traits for the GeographicAreaId attribute are listed here.
is.dataFormat.integer has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.
Parameter
Value
Data type
Explanation
identifier
"{0947C895-28F1-4EA5-8AF9-72E136DFB05A}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Geographic Area ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Geographic Area.
entity
a reference to the constant entity holding the list of localized text