Product in ESG data model

Base entity from which all Industry Data Model entities are derived.

Traits

Traits for this entity are listed here.

is.CDM.entityVersion

Parameter	Value	Data type	Explanation
versionNumber	"4.3"	string	semantic version number of the entity

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Base entity from which all Industry Data Model entities are derived. en A product is anything that can be offered to a market that might satisfy a want or need by potential customers. That product is the sum of all physical, psychological, symbolic, and service attributes associated with it. There are two basic types of products: Tangible (physical) Intangible (non-physical) such as services A service is a non-material or intangible product - such as professional consultancy, maintenance service, repair service etc. Each product has its own benefits, application, brand name, and packaging that gives it its own identity and distinguishing characteristics. Every business or organization has business rules that define precisely what a product is. While we intuitively know what a product is, we must quantify that knowledge and associated business rules with consistent definitions that can be implemented within the organization in strategies and applications. A product typically goes through five stages of development: (1) Idea Stage - involving a thorough evaluation of the potential product (2) Concept Stage - determines customer acceptance by testing and presentation to consumers and distribution channel members. Specific aspects regarding quality, dependability, reliability, warranty, packaging, service, pricing, terms of sale, sales and distribution channels, advertising and promotions are evaluated. (3) Product Development Stage - transforms the prototype product into an actual product for mass sale. This stage requires close interaction between both marketing and manufacturing. (4) Test Marketing Stage - may or may not be used since It's an expensive and time-consuming process. Test marketing involves evaluating various product options and alternatives. (5) Commercialization - It's very expensive to launch a new product so commercialization only applies to those specific products that are actually going to be sold to the market. Products tend to be categorized as either: Industrial goods and consumer goods Industrial goods are used to produce other products . Industrial goods may be further divided into: Raw materials Equipment Pre-built materials Supplies. Consumer goods are intended for consumption by the general public. Consumer goods may be further divided into: Durable goods Nondurable goods Packaged goods A product may be a member of a product family or product line. A product family is a grouping of products or services that are related to each other by common function, functionality, design platform or similar characteristics. Members of a product family frequently have many common parts and assemblies. Product families are the highest level of grouping for forecasting, capacity planning or related functions. Example: The Apple Macintosh family of products consists of the product lines: Mac mini MacBook Pro Mac Pro A product line is a grouping of products that are closely related in usage, functionality or marketing characteristics. A Product Family typically is created to address one or five functions: To increase profits and not erode the sales of existing products To attract additional Markets or Market Segments To counter competitor's products To fill a gap in an existing Product Family. To promote sales of other products in the family line Line Depth refers to the number of products in the product line. Line consistency refers to how closely related the products are that make up the product line. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the product line. Product width refers to the number of different product lines sold by a company. Product mix refers to the total number of products sold in all product lines. Line extension refers to the adding of a new product to a line. "Trading up or brand leveraging" refers to adding a product of better quality to a product line than the other products in that line. "Trading down" refers to adding a product of lesser quality to a product line than the other products in that line. If a line of products is sold with the same brand name, this is referred to as family branding. Strategy and decisions regarding a product line are usually incorporated in a high-level marketing plan addressing product line strategy, sales, channels, distribution channels, pricing and related issues. A product-line manager is responsible for a product line and supervises several product managers who are responsible for individual products within the line. Product-line managers typically have the following responsibilities: Expansion and composition of a product line Evaluate the effects of product mixes on the profitability of other items in the line Planning and allocation of resources to individual products in the line A product is normally associated with a brand strategy - manufacturer, private or generic. Manufacturer- or 'national' branding in which the brand is assigned by the manufacturer of the Product. Private - or 'dealer' branding in which the brand is assigned by the retailer or wholesaler of the Product. Generic - in which the Product is not marked with any identification. Generic brands are a means for manufacturers to increase profits by saving on advertising, packaging or other costs associated with manufacturer or private branding. A brand is name, term, sign, symbol or design or a combination of these which identify the goods or services and differentiate them from those of competitors' A Trade mark is a brand or some part of the brand that is given legal protection because It's capable of exclusive appropriation and representation. Manufacturers can use their own brands (known as Manufacturers' brands) or brands of their distributors (Distributors' brands). Manufacturers/ distributors use brand names for a variety of reasons ranging from simple identification purposes to having legal protection for unique features of the products from imitations. Brands help consumers recognize certain quality parameters. In some cases, brands are just used to endow the product with unique story and character which itself can be a basis for product differentiation. Individual brands have their own identity and the corporate or common name is not used to promote its equity. Individual branding requires more expensive advertising and brand extensive brand creation investments. By extension, each new brand does not benefit from the positive perceptions of earlier brands. By contrast, family branding has several advantages. Each new product is quickly associated with the other products and brand in terms of quality and benefits. Reduced or eliminated time for name identification and advertising for name recognition purposes.	entity	a reference to the constant entity holding the list of localized text

is.identifiedBy
Names a specific identity attribute to use with an entity.

Parameter	Value	Data type	Explanation
attribute	Product/(resolvedAttributes)/ProductId	attribute

minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.

Parameter	Value	Data type	Explanation
versionNumber	"1.2.3"	string

is.IDM.modelVersion
Semantic version number of the IDM.

Parameter	Value	Data type	Explanation
versionNumber	"1.6.0"	string

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{12054BEE-9EAC-4A62-9B3C-536DD0D48F2F}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nativeTo.businessArea
The name of the business area from which the entity originates.

Parameter	Value	Data type	Explanation
name	"Product"	string

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Product	entity	a reference to the constant entity holding the list of localized text

has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides or restates parts of logical schemas to produce one resolved schema.

Parameter	Value	Data type	Explanation
level	"resolved"	string	Possible values: logical, composition, resolved

Attributes

Name	Description	First Included in Instance
ProductId	The unique identifier of a Product.	Product
ProductName	The name of the Product, which normally corresponds to the 'marketing name' of the Product.	Product
ProductDescription	The description of the Product.	Product

ProductId

The unique identifier of a Product.
First included in: Product (this entity)

Properties

Name	Value
displayName	Product ID
description	The unique identifier of a Product.
isPrimaryKey	true
dataFormat	int64

Traits

List of traits for the ProductId attribute are listed here.

is.dataFormat.integer
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.identifiedBy
Names a specific identity attribute to use with an entity.

Parameter	Value	Data type	Explanation
attribute	Product/(resolvedAttributes)/ProductId	attribute

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{07826B18-1A71-452E-B239-81951D3BD746}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Product ID	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The unique identifier of a Product.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.integer
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

ProductName

The name of the Product, which normally corresponds to the 'marketing name' of the Product.
First included in: Product (this entity)

Properties

Name	Value
displayName	Product Name
description	The name of the Product, which normally corresponds to the 'marketing name' of the Product.
dataFormat	string
maximumLength	256
isNullable	true

Traits

List of traits for the ProductName attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{0A50FAFC-5284-4BBB-B921-F96DACD3EEDC}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Product Name	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The name of the Product, which normally corresponds to the 'marketing name' of the Product.	entity	a reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

Parameter	Value	Data type	Explanation
maximumLength	"256"	integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

ProductDescription

The description of the Product.
First included in: Product (this entity)

Properties

Name	Value
displayName	Product Description
description	The description of the Product.
dataFormat	string
maximumLength	2048
isNullable	true

Traits

List of traits for the ProductDescription attribute are listed here.

is.dataFormat.character
is.dataFormat.big
Indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define other identification values.

Parameter	Value	Data type	Explanation
identifier	"{26D6E46E-C5B7-49F2-A0D5-12DC05459B90}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Product Description	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The description of the Product.	entity	a reference to the constant entity holding the list of localized text

is.constrained
Maximum length or value constraints.

Parameter	Value	Data type	Explanation
maximumLength	"2048"	integer

is.dataFormat.character
is.dataFormat.array
Indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String. Array of Byte is a Binary Object.