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This article describes the offer types available in the commercial marketplace. Choosing the correct offer type is a critical first step in your publishing journey.
Understanding offer types
The offer type defines the structure of your marketplace listing, including:
- Metadata and content displayed to customers
- Technical deployment method
- Pricing and transaction models
- Integration with Microsoft products and services
After you decide on a publishing option, you must choose an offer type before you start creating your offer in Partner Center. The offer type corresponds to the type of solution, app, or service offer that you wish to publish, as well as its alignment to Microsoft products and services.
Note
After you select an offer type, you can't change the offer to another type. To create a different offer type, you need to create a new offer.
You can configure a single offer type in different ways to enable different publishing options, listing options, provisioning, or pricing. The publishing option and configuration of the offer type also align to the offer eligibility and technical requirements.
Be sure to review the online store and offer type eligibility requirements and the technical publishing requirements before creating your offer.
To publish your offers to Microsoft AppSource or Azure Marketplace, you need to have a commercial marketplace account in Partner Center and ensure your account is enrolled in the commercial marketplace program. See Create a commercial marketplace account in Partner Center and Verify your account information when you enroll in a new Partner Center program.
Important
Once you select an offer type, you cannot change it later. To use a different offer type, you'll need to create a new offer.
List of offer types
The following table shows the commercial marketplace offer types in Partner Center.
Offer type | Best for | Description |
---|---|---|
Azure Application | Solutions requiring deployment of multiple Azure resources | There are two kinds of Azure application plans: managed applications and solution templates. Both plan types support automating the deployment and configuration of a solution beyond a single virtual machine (VM) to include multiple Azure resources such as networking and storage.
|
Azure Container | Docker container images for Kubernetes environments | Use the Azure Container offer type when your solution is a Docker container image provisioned as a Kubernetes-based Azure container service. |
Azure virtual machine | Virtual appliances and software images | Use the virtual machine offer type when you deploy a virtual appliance to the subscription associated with your customer. |
Professional service | Consulting and implementation services | Professional services include assessment, briefing, implementation, proof of concept, workshop, migration, and customer support services that support the use of Microsoft Cloud. |
Dynamics 365 | Solutions extending Dynamics 365 | Publish AppSource offers that build on or extend Dynamics 365 products. |
Managed service | Managed Azure resources through delegation | Create managed service offers and manage customer-delegated subscriptions or resource groups through Azure Lighthouse. |
Microsoft 365 | Solutions extending Microsoft 365 | Publish AppSource offers that build on or extend Microsoft 365. |
Power BI app | Solutions extending Power BI | Publish AppSource offers that build on or extend Power BI. |
Software as a Service | Cloud-based subscription software | Use the software as a service (SaaS) offer type to enable your customer to buy your SaaS-based, technical solution as a subscription. For information on single sign-on requirements for SaaS offers, see Microsoft Entra ID and transactable SaaS offers in the commercial marketplace. |
Important
SaaS Offers and Microsoft 365 Add-ins: For specific details on how transact capabilities might affect how your offer can be viewed and purchased by marketplace customers, see Transacting in the commercial marketplace. For SaaS offers, the offer's transaction capability as well as the category selection will determine the online store where your offer will be published.
Selecting the right offer type
When choosing an offer type, consider the following factors:
- Solution type: What kind of technical solution, business application, or service are you providing?
- Target audience: Are you targeting IT professionals/developers (Azure Marketplace) or business users/decision-makers (AppSource)?
- Deployment model: How will your solution be deployed and managed?
- Pricing model: What monetization approach works best for your solution?
Related content
- Review the eligibility requirements in the corresponding article for your offer type to finalize the selection and configuration of your offer.
- Review the publishing patterns for each online store for examples on how your solution maps to an offer type and configuration.
- Learn about transacting in the commercial marketplace.