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Get acquisitions data for your games and apps

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Use this method in the Microsoft Store analytics API to get aggregate acquisition data in JSON format for UWP apps and Xbox One games that were ingested through the Xbox Developer Portal (XDP) and available in the XDP Analytics dashboard.

Note

This API does not provide daily aggregate data before Oct 1st 2016.

Prerequisites

To use this method, you need to first do the following:

  • If you have not done so already, complete all the prerequisites for the Microsoft Store analytics API.
  • Obtain an Azure AD access token to use in the request header for this method. After you obtain an access token, you have 60 minutes to use it before it expires. After the token expires, you can obtain a new one.

Request

Request syntax

Method Request URI
GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/acquisitions

Request header

Header Type Description
Authorization string Required. The Azure AD access token in the form Bearer <token>.

Request parameters

Parameter Type Description Required
applicationId string The product ID of the Xbox One game for which you are retrieving acquisition data. To get the product ID of your game, navigate to your game in the XDP Analytics Program and retrieve the product ID from the URL. Alternatively, if you download your acquisitions data from the Partner Center analytics report, the product ID is included in the .tsv file. Yes
startDate date The start date in the date range of acquisition data to retrieve. The default is the current date. No
endDate date The end date in the date range of acquisition data to retrieve. The default is the current date. No
filter string One or more statements that filter the rows in the response. Each statement contains a field name from the response body and value that are associated with the eq or ne operators, and statements can be combined using and or or. String values must be surrounded by single quotes in the filter parameter. For example, filter=market eq 'US' and gender eq 'm'.
You can specify the following fields from the response body:
  • acquisitionType
  • age
  • storeClient
  • gender
  • market
  • osVersion
  • deviceType
  • sandboxId
 No
aggregationLevel string Specifies the time range for which to retrieve aggregate data. Can be one of the following strings: day, week, or month. If unspecified, the default is day. No
orderby string A statement that orders the result data values for each acquisition. The syntax is orderby=field [order],field [order],... The field parameter can be one of the following strings:
  • date
  • acquisitionType
  • age
  • storeClient
  • gender
  • market
  • osVersion
  • deviceType
  • paymentInstrumentType
  • sandboxId
  • xboxTitleId
The order parameter is optional, and can be asc or desc to specify ascending or descending order for each field. The default is asc. Here is an example orderby string: orderby=date,market		 No
groupby string A statement that applies data aggregation only to the specified fields. You can specify the following fields:
  • date
  • applicationName
  • acquisitionType
  • age
  • storeClient
  • gender
  • market
  • osVersion
  • deviceType
  • paymentInstrumentType
  • sandboxId
  • xboxTitleId
The returned data rows will contain the fields specified in the groupby parameter as well as the following:
  • date
  • applicationId
  • acquisitionQuantity
The groupby parameter can be used with the aggregationLevel parameter. For example: &groupby=age,market&aggregationLevel=week		 No

Request example

The following example demonstrates several requests for getting Xbox One game acquisition data. Replace the applicationId value with the product ID for your game.

GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/acquisitions?applicationId=9WZDNCRFHXHT&startDate=1/1/2017&endDate=2/1/2019&top=10&skip=0 HTTP/1.1 
Authorization: Bearer <your access token> 

GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/acquisitions?applicationId=9WZDNCRFHXHT&startDate=1/1/2017&endDate=2/1/2019&skip=0&filter=market eq 'US' and gender eq 'm' HTTP/1.1 
Authorization: Bearer <your access token>

Response

Response body

Value Type Description
Value array An array of objects that contain aggregate acquisition data for the game. For more information about the data in each object, see the acquisition values section below.
TotalCount integer The total number of rows in the data result for the query.

Acquisition values

Elements in the Value array contain the following values.

Value Type Description
date string The first date in the date range for the acquisition data. If the request specified a single day, this value is that date. If the request specified a week, month, or other date range, this value is the first date in that date range.
applicationId string The product ID of the Xbox One game for which you are retrieving acquisition data.
applicationName string The display name of the game.
acquisitionType string One of the following strings that indicates the type of acquisition:
  • Free
  • Trial
  • Paid
  • Promotional code
  • Iap
  • Subscription Iap
  • Private Audience
  • Pre Order
  • Xbox Game Pass (or Game Pass if querying for data before March 23, 2018)
  • Disk
  • Prepaid Code
  • Charged Pre Order
  • Cancelled Pre Order
  • Failed Pre Order
age string One of the following strings that indicates the age group of the user who made the acquisition:
  • Less than 13
  • 13-17
  • 18-24
  • 25-34
  • 35-44
  • 44-55
  • Greater than 55
  • Unknown
deviceType string One of the following strings that specifies the type of device that completed the acquisition:
  • PC
  • Phone
  • Console-Xbox One
  • Console-Xbox Series X
  • IoT
  • Server
  • Tablet
  • Holographic
  • Unknown
gender string One of the following strings that specifies the gender of the user who made the acquisition:
  • m
  • f
  • Unknown
market string The ISO 3166 country code of the market where the acquisition occurred.
osVersion string The OS version on which the acquisition occurred. For this method, this value is always either Windows 10 or Windows 11.
paymentInstrumentType string One of the following strings that indicates the payment instruction used for the acquisition:
  • Credit Card
  • Direct Debit Card
  • Inferred Purchase
  • MS Balance
  • Mobile Operator
  • Online Bank Transfer
  • PayPal
  • Split Transaction
  • Token Redemption
  • Zero Amount Paid
  • eWallet
  • Unknown
sandboxId string The sandbox ID created for the game. This can be the value RETAIL or a private sandbox ID.
storeClient string One of the following strings that indicates the version of the Store where the acquisition occurred:
  • Windows Phone Store (client)
  • Microsoft Store (client) (or Windows Store (client) if querying for data before March 23, 2018)
  • Microsoft Store (web) (or Windows Store (web) if querying for data before March 23, 2018)
  • Volume purchase by organizations
  • Other
xboxTitleId string The Xbox Live title ID (represented in hexadecimal value) assigned by the Xbox Developer Portal (XDP) for Xbox Live-enabled games.
acquisitionQuantity number The number of acquisitions that occurred during the specified aggregation level.
purchasePriceUSDAmount number The amount paid by the customer for the acquisition, converted to USD, using the monthly exchange rate.
purchaseTaxUSDAmount number The tax amount applied to the acquisition, converted to USD.
localCurrencyCode string Local Currency code based on the country of the Partner Center account.
xboxProductId string Xbox Product ID of the product from XDP, if applicable.
availabilityId string Availability ID of the product from XDP, if applicable.
skuId string SKU ID of the product from XDP, if applicable.
skuDisplayName string SKU display name of the product from XDP, if applicable.
xboxParentProductId string Xbox Parent Product ID of the product from XDP, if applicable.
parentProductName string Parent Product Name of the product from XDP, if applicable.
productTypeName string Product Type Name of the product from XDP, if applicable.
purchaseTaxType string Purchase Tax Type of the product from XDP, if applicable.
purchasePriceLocalAmount number Purchase Price Local Amount of the product from XDP, if applicable.
purchaseTaxLocalAmount number Purchase Tax Local Amount of the product from XDP, if applicable.

Response example

The following example demonstrates an example JSON response body for this request.

{ 
    "Value": [ 
        { 
            "date": "2019-01-15T01:00:00.0000000Z", 
            "applicationId": "9WZDNCRFHXHT", 
            "applicationName": null, 
            "acquisitionType": "Paid", 
            "age": null, 
            "deviceType": "Phone", 
            "gender": null, 
            "market": "US", 
            "osVersion": "Windows 11", 
            "paymentInstrumentType": null, 
            "sandboxId": "RETAIL", 
            "storeClient": "Microsoft Store (client)", 
            "xboxTitleId": null, 
            "localCurrencyCode": "USD", 
            "xboxProductId": null, 
            "availabilityId": "B42LRTSZ2MCJ", 
            "skuId": "0010", 
            "skuDisplayName": null, 
            "xboxParentProductId": null, 
            "parentProductName": null, 
            "productTypeName": "Game", 
            "purchaseTaxType": "TaxesNotIncluded", 
            "acquisitionQuantity": 1, 
            "purchasePriceUSDAmount": 3.08, 
            "purchasePriceLocalAmount": 3.08, 
            "purchaseTaxUSDAmount": 0.09, 
            "purchaseTaxLocalAmount": 0.09 
        } 
    ], 

    "@nextLink": null,
    
    "TotalCount": 12221 
}