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Predict likelihood to donate with AI

Important

This content is archived and is not being updated. For the latest documentation, go to Microsoft Cloud for Nonprofit documentation. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.

Enabled for Public preview General availability
Admins, makers, marketers, or analysts, automatically - Dec 6, 2023

Business value

Use AI within Fundraising and Engagement to determine contacts' likelihood to donate. With high-quality data, these models can help you identify high-potential donors to help optimize your outreach efforts and enhance the effectiveness of your fundraising campaigns.

Feature details

Fundraising and Engagement is introducing its first AI model to support the assessment of potential donors. The scores provided by these models enable you to sort constituents by likelihood to donate based on different attributes. Model performance depends on data availability. The model provides feedback on data quality.

See also

Determine who's likely to donate soon (docs)