Campaign Industry Criterion Record - Bulk
Defines an campaign industry criterion that can be uploaded and downloaded in a bulk file.
You can target people in a specific industry according to LinkedIn by setting the Profile Id.
Microsoft Advertising applies a union of both campaign and ad group level profile criterions. However, if you apply a criterion with the same profile ID e.g., target or exclude the same company name at both the campaign and ad group level, then the ad group level criterion will override the campaign level criterion.
Tip
For an overview of how to use target criterions, see Show Ads to Your Target Audience.
You can download all Campaign Industry Criterion records in the account by including the DownloadEntity value of CampaignTargetCriterions in the DownloadCampaignsByAccountIds or DownloadCampaignsByCampaignIds service request. Additionally the download request must include the EntityData scope. For more details about the Bulk service including best practices, see Bulk Download and Upload.
The following Bulk CSV example would add a new campaign industry criterion if a valid Parent Id value is provided.
Type,Status,Id,Parent Id,Sub Type,Campaign,Ad Group,Client Id,Modified Time,Bid Adjustment,Name,Profile Id,
Format Version,,,,,,,,,,6.0,,
Campaign Industry Criterion,Active,,-1111,,,,ClientIdGoesHere,,20,,ProfileIdGoesHere,
If you are using the Bing Ads SDKs for .NET, Java, or Python, you can save time using the BulkServiceManager to upload and download the BulkCampaignIndustryCriterion object, instead of calling the service operations directly and writing custom code to parse each field in the bulk file.
var uploadEntities = new List<BulkEntity>();
// Map properties in the Bulk file to the BulkCampaignIndustryCriterion
var bulkCampaignIndustryCriterion = new BulkCampaignIndustryCriterion
{
// 'Campaign' column header in the Bulk file is read-only
CampaignName = null,
// 'Client Id' column header in the Bulk file
ClientId = "ClientIdGoesHere",
// 'Profile' column header in the Bulk file is read-only
ProfileName = null,
// Map properties in the Bulk file to the
// BiddableCampaignCriterion object of the Campaign Management service.
BiddableCampaignCriterion = new BiddableCampaignCriterion
{
// 'Parent Id' column header in the Bulk file
CampaignId = campaignIdKey,
Criterion = new ProfileCriterion
{
// 'Profile Id' column header in the Bulk file
ProfileId = 0,
// Maps to the 'Campaign Industry Criterion' record name in the Bulk file
ProfileType = ProfileType.Industry
},
CriterionBid = new BidMultiplier
{
// 'Bid Adjustment' column header in the Bulk file
Multiplier = 20,
},
// 'Id' column header in the Bulk file
Id = null,
// 'Status' column header in the Bulk file
Status = CampaignCriterionStatus.Active,
}
};
uploadEntities.Add(bulkCampaignIndustryCriterion);
var entityUploadParameters = new EntityUploadParameters
{
Entities = uploadEntities,
ResponseMode = ResponseMode.ErrorsAndResults,
ResultFileDirectory = FileDirectory,
ResultFileName = DownloadFileName,
OverwriteResultFile = true,
};
var uploadResultEntities = (await BulkServiceManager.UploadEntitiesAsync(entityUploadParameters)).ToList();
For a Campaign Industry Criterion record, the following attribute fields are available in the Bulk File Schema.
Bid Adjustment
The percentage amount that you want to adjust the bid for the corresponding Profile Id.
Supported values are negative ninety (-90) through positive nine hundred (900).
Add: Optional. The bid adjustment will be set to the default of 0 if not included.
Update: Required
Delete: Read-only
Campaign
The name of the campaign where this criterion is applied or removed.
Add: Read-only
Update: Read-only
Delete: Read-only
Client Id
Used to associate records in the bulk upload file with records in the results file. The value of this field is not used or stored by the server; it is simply copied from the uploaded record to the corresponding result record. It may be any valid string to up 100 in length.
Add: Optional
Update: Optional
Delete: Optional
Id
The Microsoft Advertising unique identifier of the criterion.
Add: Read-only
Update: Read-only and Required
Delete: Read-only and Required
Modified Time
The date and time that the entity was last updated. The value is in Coordinated Universal Time (UTC).
Note
The date and time value reflects the date and time at the server, not the client. For information about the format of the date and time, see the dateTime entry in Primitive XML Data Types.
Add: Read-only
Update: Read-only
Delete: Read-only
Parent Id
The identifier of the campaign where this criterion is applied or removed.
This bulk field maps to the Id field of the Campaign record.
Add: Read-only and Required. You must either specify an existing campaign identifier, or specify a negative identifier that is equal to the Id field of the parent Campaign record. This is recommended if you are adding new criterions to a new campaign in the same Bulk file. For more information, see Bulk File Schema Reference Keys.
Update: Read-only and Required
Delete: Read-only and Required
Profile
The display name of the audience profile in English.
Add: Read-only
Update: Read-only
Delete: Read-only
Profile Id
The identifier of the audience profile that you want to target with the corresponding Bid Adjustment.
Add: Required
Update: Required
Delete: Required
Status
Represents the association status between the campaign and the criterion. If the criterion is applied to the campaign, this field's value is Active. To delete the criterion, set the status to Deleted.
Add: Read-only. The status will always be set to Active when you add criterions. If you upload another value e.g., Foo the result file will contain the same value although the criterion is active.
Update: Optional
Delete: Required. The Status must be set to Deleted. To delete a specific industry criterion, you must upload the Status, Id, and Parent Id.