This face is based on one developed by the renowned 18th century typographer John Baskerville. But tell-tale differences, including the characteristic squarish curves in the capital C and G, identify it as the version first issued by the Fry type foundry, established by the Fry family after they succeeded in the chocolate business. The face first appeared in 1766 under the name of Isaac Moore, the foundry manager. Baskerville is known as the first of the transitional romans, with its greater differentiation between thick and thin strokes. This makes Baskerville look good in large sizes. No type library is complete without at least one version of a Baskerville face.