Plan and prepare for Dynamics 365 Marketing in 2021 release wave 2
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
Important
The 2021 release wave 2 plan covers all new functionalities planned to be delivered to market from October 2021 to March 2022. In this article, you'll find the product overview and what's new and planned for Dynamics 365 Marketing.
Overview
Dynamics 365 Marketing brings together the worlds of customer experience and marketing automation, empowering businesses to orchestrate personalized journeys across all touchpoints to strengthen relationships and earn loyalty.
Our customers want to achieve more with less effort through an intuitive experience that doesn't require the assistance of technical experts to perform common tasks. With 2021 release wave 2, the product is focused on improving experiences and capabilities for creating moments-based and segment-based customer journeys that span all customer touchpoints and for taking personalization to the next level, all with less effort.
Engage your customers in moments that matter across all customer touchpoints:
- Gain more control over journey branching conditions with increased availability of attributes.
- Connect Customer Insights and your own data lake (Azure Data Lake Storage) with customer journey orchestration.
- Send SMS messages using Twilio and TeleSign integration.
- Visualize customer journey interactions on the Customer Insights activity timeline.
Personalize engagement for each customer:
- Personalize your emails to include lists of related data.
- Create segments for leads and custom entities with a new, easier-to-use segmentation builder.
- Call Power Automate flows from customer journeys for advanced customization.
Make faster and better decisions, leveraging the power of analytics and AI:
- Create email content easily and efficiently with AI-based content ideas.
- Use natural language to create targeted segments.
Updates to Dynamics 365 Marketing 2021 release wave 2
Tip
Download the release overview guide and share with your team as you plan to onboard the new capabilities included in this release wave.
* Overview guide available in English version only.
Investment areas
Moments-based
Engage your customers in moments that matter across all customer touchpoints:
- Connect Customer Insights and your own data lake (Azure Data Lake Storage) with customer journey orchestration.
- Send SMS messages using Twilio and TeleSign integration.
- Easily create webinar registration experiences in Teams, then design the participants' journeys in a few clicks using Dynamics 365 Marketing.
- Use account-based profile data from Customer Insights as part of your customer journeys.
- Visualize customer journey interactions on the Customer Insights activity timeline.
Personalization
Personalize engagement for each customer:
- Create segments for leads and custom entities with a new, easier-to-use segmentation builder.
- Call Power Automate flows from customer journeys for advanced customization.
Analytics and AI
Make faster and better decisions, leveraging the power of analytics and AI. Create email content easily and efficiently with AI-based content ideas.
To learn more about the entire set of capabilities being delivered during this release wave, check out the release plan for Dynamics 365 Marketing below:
For application administrators
User-impacting features to the user experience enabled automatically
User-impacting features should be reviewed by application administrators. This facilitates release change management and enables successful onboarding of new capabilities released to market. For the complete list, look for all features tagged "Users, automatically" in the release plan.
Features that must be enabled by application administrators
This release wave contains features that must be enabled or configured by administrators, makers, or business analysts to be available for their users. For the complete list, look for all features tagged "Users by admins, makers, or analysts" in the release plan.
Get the most out of Marketing
| Helpful links | Description |
|---|---|
| Release plan | View all capabilities included in the release. |
| Product updates | Stay up to date on latest product updates. |
| Release calendar | Know important release milestones. |
| Licensing | Improve your understanding of how to license Marketing. |
| Product documentation | Find documentation for Marketing. |
| User community | Engage with Marketing experts and peers in the community. |
| Upcoming events | Find and register for in-person and online events. |
| Product trials | Get started with Marketing. |