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Enrich customer profiles with identity data from LiveRamp (preview)

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[This article is prerelease documentation and is subject to change.]

LiveRamp provides deterministic offline identity resolution and consolidation of customer data. You can map personal identifiers in your customer data to the AbiliTec identity graph and receive AbiliTec IDs. You can then use these IDs for better unification of your customer data.

Supported countries/regions

We currently support enriching customer profiles with LiveRamp data in the United States only.

Prerequisites

  • An active LiveRamp subscription. To get a subscription, reach out to your LiveRamp account team or to dynamics@liveramp.com for more information.

  • An active AbiliTec subscription with a client ID and secret to access the API. For more information, see AbiliTec API Developer Hub.

  • A LiveRamp connection is configured by an administrator.

Configure the connection for LiveRamp

You must be an administrator in Customer Insights - Data and have an active LiveRamp client ID and secret.

  1. Select Add connection when configuring an enrichment, or go to Settings > Connections and select Set up on the LiveRamp tile.

    Configuration pane to set up the connection to the LiveRamp AbiliTec service.

  2. Enter a name for the connection and a valid LiveRamp client ID and a secret.

  3. Review the data privacy and compliance and select I agree.

  4. Select Verify to validate the configuration and then select Save.

Configure the enrichment

  1. Go to Data > Enrichment and select the Discover tab.

  2. Select Enrich my data on the Identity from LiveRamp tile.

    Identity tile in the enrichment overview page.

  3. Review the overview and then select Next.

  4. Select the connection. Contact an administrator if no connection is available.

  5. Select Next.

  6. Select the Customer data set and choose the profile or segment you want to enrich with identity data from LiveRamp. The Customer table enriches all your customer profiles whereas a segment enriches only customer profiles contained in that segment.

  7. Define which type of fields from your unified profiles to use for matching identity data from LiveRamp. At least one of the fields Name and address, E-mail, or Phone is required. For higher match accuracy, add other fields. Select Next.

  8. Map your fields to the identification data from LiveRamp.

    Data mapping options for the LiveRamp enrichment.

  9. Select Next to complete the field mapping.

  10. Provide a Name for the enrichment and the Output table name.

  11. Select Save enrichment after reviewing your choices.

  12. Select Run to start the enrichment process or close to return to the Enrichments page.

View enrichment results

After a completed enrichment run, select the enrichment to review the results.

The results show the number of enriched profiles and the number of enriched profiles over time. The Enriched customers preview card shows a sample of the generated enrichment table. To see a detailed view, select See more and select the Data tab.

The Number of customers enriched by field provides a drill-down into the coverage of each enriched field.

Next steps

Build on top of your enriched customer data. Use the AbiliTec IDs to consolidate customer profiles into a person-based view.

Build on top of your enriched customer data. Create segments and measures by selecting the icons on the command bar. You can also export the data to deliver personalized experiences to your customers.