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Manage leads

Leads are potential customers who have shown interest in your products or services. Leads are the first step in the sales process. You can use Dynamics 365 Sales to manage leads and convert them into opportunities.

Configure lead management

As an administrator, you can define the lead assignment rules, qualification experience, duplicate detection rules, lead scoring rules, and so on. These settings help your sales team to follow a streamlined process for managing leads.

Work with leads

As a seller, you create leads, use predictive scores to improve the lead conversion, and qualify and convert leads to opportunities.