| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Dec 17, 2024 |
- |
Apr 16, 2025 |
Business value
With Customer Insights - Journeys, you can track and leverage your customers’ online behavior to deliver personalized experiences across your digital channels. For example, you can boost conversions and customer loyalty by sending tailored offers after customers visit your website and show interest in a product or service. By tracking extra data about customers' online journeys, you get valuable insights into your customers' preferences and needs and can easily measure your campaign’s effectiveness.
Feature details
Trigger and personalize customer experiences, score leads, and track engagement history based on customers' web activity and clicks.
- Easily generate a tracking script and embed it in your website.
- Use web interaction triggers to build personalized customer experiences.
- Get a holistic view of your customer engagement across touchpoints by leveraging first-party data, protecting your customer privacy, and complying with data privacy regulations.
Additional resources
Personalize messages, make journey decisions based on web interactions (docs)