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Match your business needs with multi-brand consent and customizable preference centers

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically May 1, 2023 - Jul 1, 2023

Business value

In real-time marketing, marketers can now fully customize out-of-the-box preference centers to better represent their brands and meet their business needs. Create separate preference centers per brand, allowing you to independently capture and manage consent for multiple lines of business. Keep your customers engaged by giving them control over the channels they want to connect to while ensuring that you capture the consent you need to satisfy legal and regulatory requirements.

Feature details

The following new functions allow you to design consent to match your brand and compliance needs:

  • Configure real-time marketing preference centers that represent your brand's look and feel with new logo, style, and color options.
  • Create multiple, line-of-business-specific preference centers.
  • Real-time marketing preference centers are hosted by Dynamics 365 Marketing out of the box and can be embedded directly in your website.
  • Capture and enforce consent independently for each line of business, allowing your customers to opt out of communication from one brand without impacting other lines of business.
  • Channel-specific consent is tied to each customer's specific email address or phone number, giving your customers more control over which messages they receive from which channels.

Screenshot of marketing preference choices

See also

Manage user compliance settings (docs)