What is Power BI embedded analytics?
APPLIES TO: 
App owns data
User owns data
Power BI embedded analytics allows you to embed your Power BI items such as reports, dashboards and tiles, in a web application or in a website. You can:
Deliver compelling data experiences for your end users, enabling them to take action based on insights from your solutions data.
Quickly and easily provide exceptional customer-facing reports, dashboards, and analytics in your own apps by using and branding Power BI as your own.
Secure embed
Secure embed is the simplest no-code way to embed a report into any portal that accepts a URL or iFrame. The viewer of the report must have the proper Power BI license. The viewer can interact with the report, but not edit, save, or make any changes to it. Secure embed is available in the Power BI service.
For more advanced solutions that give your users more flexibility and control, use one of the Power BI embedded analytics solutions described in this article.
What are the Power BI embedded analytics solutions?
Power BI embedded analytics gives you additional benefits over secure embed. It offers a rich, fully integrated experience with full API support, automatic authentication, and the reports can be hosted in apps as well as web pages. Embedded analytics allows you to automate the monitoring, management, and deployment of analytics, while getting full control of Power BI features and intelligent analytics.
Power BI Embedded has basically the same features as Power BI Premium.
Power BI embedded analytics offers two solutions:
Embed for your customers
The embed for your customers solution allows you to build an app that uses non-interactive authentication against Power BI. Your customers are likely to be external users, and they don't need to sign in using Power BI credentials to view the embedded content. Typically, this solution is used by independent software vendors (ISVs) who are developing applications for third parties. For a tutorial, see Embed Power BI content using a sample embed for your customers application.
Embed for your organization
The embed for your organization solution allows you to build an app that requires signing in using Power BI credentials. Once signed in users can only consume embedded content, they have access to on Power BI service. This solution is aimed at large organizations that are building an app for internal users. For a tutorial, see Embed Power BI content into an application for your organization.
Comparison of the embed for your customers vs embed for your organization solutions
The following table provides a comparison between the two Power BI embedded analytics solutions.
| Embed for your customers | Embed for your organization |
|---|---|
| Also known as app owns data | Also known as user owns data |
| Aimed at external users | Aimed at internal users |
| To authenticate app users, use your own authentication method | App users authenticate against Microsoft Entra ID |
| App users don't need a license | Each app user needs a Power BI license |
| Non-interactive authentication. Your app uses a service principal or a master user to authenticate | Interactive authentication. Your app uses the app user's credentials to authenticate |
Tip
Get started with the Power BI embedded analytics setup tool.
What are Power BI capacities?
A capacity is a set of resources reserved for exclusive use. It enables you to publish dashboards, reports, and semantic models to users, without having to purchase per-user licenses. It also offers dependable, consistent performance for your content.
For development testing, you can use free embed trial tokens with a Pro license. To embed in a production environment, you must use a capacity.
Important
Free trial tokens are limited to development testing only. Once going to production, a capacity must be purchased. Until a capacity is purchased, the Free trial version banner will continue to appear at the top of the embedded report.
There are two types of Power BI embedded analytics offerings. Each offer includes a different type of SKU that you use to buy a Power BI capacity:
Power BI Embedded is an Azure offer that includes A SKUs. Power BI Embedded is associated with the embed for your customers solution.
Power BI Premium is a Microsoft Office offer that includes P or EM SKUs.
For more information about the differences between the Embedded and Premium SKUs, see Capacity and SKUs in Power BI embedded analytics.