I am..a Corporate Blogger

In his article “Professionals, Publishing for the Public”, David Weinberger says “I don't know that companies have figured out what the role of the outward-facing blogger is. It's too new.” Hmmm, David, we should talk. Not that we have it all figured out, but companies are doing it. Not a lot of them though.

He also talks about “an alternative method in which somebody -- an identifiable, real human being -- speaks in her own voice about what she cares about, and gathers a collection of people internally and externally who also care about it. That is great marketing.”

Well, David, I am that real human being. Yes, I am a Corporate Blogger (if you would have called me that a couple years ago, I might have been insulted but what the heck, today I am on the cutting edge of “great marketing”).

Comments

• Anonymous
  March 24, 2004
  Korby Parnell, fellow Corporate Blogger
• Anonymous
  June 23, 2004
  Hi Heather,
  
  I've been thinking a lot about the value of corporate blogging, and I've made up a survey on the subject. Would you be kind enough to take my survey?
  
  http://pr.typepad.com/pr_communications/2004/05/corporate_blogg.html
  
  Several people at Macromedia answered the survey, I'd be interested in getting some Microsoft bloggers opinions.
  
  Regards
  
  John