Create an app submission for your MSIX app

Note

This section of the documentation describes how to create an app submission in Partner Center. Alternatively, you can use the Microsoft Store submission API to automate app submissions.

Once you've created your app by reserving a name, you can start working on getting it published. The first step is to create a submission. After you have reserved your app name, you will be redirected to your app's application oveview page. From the Product release section, click on Start submission. A product submission in draft status will appear. This draft includes all the submission steps that need to be completed. Refer the app submission checklist below to complete the steps:

App submission checklist

Here are the details that you can provide when creating your app submission, with links to more info.

Items that you are required to provide or specify are noted below. Some areas are optional, or have default values provided that you can change as desired. You don't have to work on these sections in the order listed here.

Pricing and availability page

Field name	Required	Notes
Markets	Required	Default: All possible markets
Audience	Required	Default: Public audience
Discoverability	Required	Default: Make this product available and discoverable in the Microsoft Store
Schedule	Required	Default: Release - as soon as possible; Stop acquisition - never
Base price	Required
Free trial	Not required
Sale pricing	Not required
Organizational licensing	Not required

Properties page

Field name	Required
Category	Required
Subcategory	Not required
Secondary category	Not required
Privacy policy URL	Required if your app collects/trasmits personal information
Website	Not required
Support contact info	Required if your product is available on Xbox.
Contact details	Required for business/company accounts
Game settings	Not required
Display mode	Not required
Product declarations	Not required
System requirements	Not required

Age ratings page

Field name	Notes
All questions	Required

Packages page

Field name	Required	Notes
App package	Required	At least one package required.
Device family availability	Not required
Gradual package rollout	Not required
Mandatory update	Not required

Store listings

You'll need all the required info for at least one of the languages that your app supports. We recommend providing Store listings in all of the languages your app supports, and you can also provide Store listings in additional languages. To make it easier to manage multiple listings for the same product, you can import and export Store listings.

Field name	Required	Notes
Description	Required
What's new in this version	Not required
App features	Not required
Screenshots	Required	At least one screenshot required; four or more recommended
Store logos	Required for some OS versions
Trailers	Not required
Windows 10 or Windows 11 and Xbox image (16:9 Super hero art)	Not required
Xbox images	Required for proper display if you publish to Xbox
Supplemental fields	Not required
Keywords	Not required
Copyright and trademark info	Not required
Additional license terms	Not required
Developed by	Not required

Submission options page

Field name	Required
Publishing hold options	Not required
Notes for certification	Not required
Restricted capabilities	Required if your product declares any restricted capabilities
Submission notification audience	Not required

Once you have completed all the sections, you can submit your app for certification by clicking Submit for certification button on the Application overview page.

Note

You must have an active developer account in Partner Center in order to submit apps to the Microsoft Store. All the users added to your developer account in Partner Center can submit EXE or MSI apps to the Microsoft Store. They can also modify all the existing EXE or MSI apps in Partner Center. The roles and permissions set for account users do not currently apply to EXE or MSI apps.

Notifications

Important

To ensure that you receive critical email notifications, you'll be required to verify your email address in Action Center. Go to My Preferences in Action Center to verify.

After publishing an app, the owner of your developer account is always notified of the publishing status and required actions through email and the Action Center in Partner Center.

In addition, you can add members in either developer or manager role within your developer account to receive same notifications or remove those who no longer need be notified.

To add or remove:

1. On the Submission options page, look for the field of “Submission notification audience”
2. Click “Click here” to open Notification audience overview page
3. On the Notification audience overview page, add or remove audience

Note

• The owner of your developer account is always notified and can’t be removed from the audience list.
• The audience list is product specific and applied to all submissions of the product. To modify the notification recipients for a different product, follow the steps above for each product.
• Add-on inherits parent product’s audience list and can’t be managed separately.