Define markets for MSIX app

The Microsoft Store reaches customers in over 200 countries and regions around the world. You can choose the markets in which you'd like to offer your app, with the option to customize many pricing and availability features per market or per group of markets.

For info to help make your app suitable for customers around the world, see Guidelines for globalization and Make your app localizable.

Markets

By default, we'll offer your app in all possible markets, including any future markets that we may add later, at its base price.

If you prefer, you can define the specific markets in which you'd like to offer your app. To do so, select Show options in the Markets section on the Pricing and availability page. This will display the Market selection popup window, where you can choose the markets in which to offer your app.

By default, all markets are selected. You can unselect individual markets to exclude them, or you can click Unselect all and then add individual markets of your choice. You can search for a particular market in the search bar, and you can also change the dropdown from All markets to Xbox markets if you only want to view the markets in which you can sell Xbox products. Once you’ve finished, click OK to save your selections.

Note that your selections here apply only to new acquisitions; if someone already has your app in a certain market, and you later remove that market, the people who already have the app in that market can continue to use it, but they won’t get the updates you submit, and no new customers in that market can get your app.

Important

It is your responsibility to meet any local legal requirements, even if those requirements aren't listed here or in Partner Center. Keep in mind that even if you select all markets, local laws and restrictions or other factors may prevent certain apps from being listed in some countries and regions. See company account verification requirements for more information. Also, some markets may have specific requirements related to age ratings. If your app doesn’t meet these requirements, we won't be able to offer your app in that market. See Age ratings for more info.

Note

You will also see a checkbox that lets you indicate whether to offer your app in any market that the Store may add in the future. If you leave this box checked, and we later add new markets, the base price and general availability date for your submission will be used for your app in those markets. If you don't want this to happen, you can uncheck this box, in which case we will not list your app in any future markets (though you can always add them later).

Microsoft Store consumer markets

You can choose to list your app (or add-on) in one or more of the following markets. The markets with an asterisk support the Microsoft Store on Xbox One; you'll see Xbox next to their names in the Market selection popup window.

Afghanistan	Åland Islands	Albania	Algeria
American Samoa	Andorra	Angola	Anguilla
Antarctica	Antigua and Barbuda	Argentina	Armenia
Aruba	Australia	Austria	Azerbaijan
Bahamas	Bahrain	Bangladesh	Barbados
Belarus	Belgium	Belize	Benin
Bermuda	Bhutan	Bolivia	Bonaire
Bosnia and Herzegovina	Botswana	Bouvet Island	Brazil
British Indian Ocean Territory	British Virgin Islands	Brunei	Bulgaria
Burkina Faso	Burundi	Cabo Verde	Cambodia
Cameroon	Canada	Cayman Islands	Central African Republic
Chad	Chile	China	Christmas Island
Cocos (Keeling) Islands	Colombia *	Comoros	Congo
Congo (DRC)	Cook Islands	Costa Rica	Côte d’Ivoire
Croatia	Curaçao	Cyprus	Czechia *
Denmark *	Djibouti	Dominica	Dominican Republic
Ecuador	Egypt	El Salvador	Equatorial Guinea
Eritrea	Estonia	Ethiopia	Falkland Islands
Faroe Islands	Fiji	Finland *	France *
French Guiana	French Polynesia	French Southern and Antarctic Lands	Gabon
Gambia	Georgia	Germany *	Ghana
Gibraltar	Greece *	Greenland	Grenada
Guadeloupe	Guam	Guatemala	Guernsey
Guinea	Guinea-Bissau	Guyana	Haiti
Heard Island and McDonald Islands	Honduras	Hong Kong Special Administrative Region *	Hungary *
Iceland	India *	Indonesia	Iraq
Ireland *	Isle of Man	Israel *	Italy *
Jamaica	Japan *	Jersey	Jordan
Kazakhstan	Kenya	Kiribati	Korea *
Kuwait	Kyrgyzstan	Laos	Latvia
Lesotho	Liberia	Libya	Liechtenstein
Lithuania	Luxembourg	Macao SAR	North Macedonia
Madagascar	Malawi	Malaysia	Maldives
Mali	Malta	Marshall Islands	Martinique
Mauritania	Mauritius	Mayotte	Mexico *
Micronesia	Moldova	Monaco	Mongolia
Montenegro	Montserrat	Morocco	Mozambique
Myanmar	Namibia	Nauru	Nepal
Netherlands *	New Caledonia	New Zealand *	Nicaragua
Niger	Nigeria	Niue	Norfolk Island
Northern Mariana Islands	Norway *	Oman	Pakistan
Palau	Palestinian Authority	Panama	Papua New Guinea
Paraguay	Peru	Philippines	Pitcairn Islands
Poland *	Portugal *	Qatar	Réunion
Romania	Russia *	Rwanda	Saint Barthélemy
Saint Helena, Ascension and Tristan da Cunha	Saint Kitts and Nevis	Saint Lucia	Saint Martin (French Part)
Saint Pierre and Miquelon	Saint Vincent and the Grenadines	Samoa	San Marino
São Tomé and Príncipe	Saudi Arabia *	Senegal	Serbia
Seychelles	Sierra Leone	Singapore *	Sint Maarten (Dutch Part)
Slovakia *	Slovenia	Solomon Islands	Somalia
South Africa *	South Georgia and the South Sandwich Islands	Spain *	Sri Lanka
Suriname	Svalbard and Jan Mayen	Swaziland	Sweden *
Switzerland *	Taiwan *	Tajikistan	Tanzania
Thailand	Timor-Leste	Togo	Tokelau
Tonga	Trinidad and Tobago	Tunisia	Türkiye *
Turkmenistan	Turks and Caicos Islands	Tuvalu	U.S. Minor Outlying Islands
U.S. Virgin Islands	Uganda	Ukraine	United Arab Emirates *
United Kingdom *	United States *	Uruguay	Uzbekistan
Vanuatu	Vatican City	Venezuela	Vietnam
Wallis and Futuna	Yemen	Zambia	Zimbabwe

Price considerations for specific markets

Payment methods such as gift cards and mobile operator billing can help increase sales of paid apps and in-app purchase items. Due to the higher costs to enable such payment methods, a Commerce Expansion Adjustment is added to the Store Fee deducted from Net Receipts to calculate the App Proceeds payable for paid apps and in-app purchase transactions in the countries/regions and using the payment methods in the tables below. You may want to consider if the Commerce Expansion Adjustment applies in a country/region where your app is available and factor that into your market pricing strategy. Details about the Commerce Expansion Adjustment can be found in the App Developer Agreement.

The Commerce Expansion Adjustment will be applied to all transactions processed for the specified Country/Region and Payment Methods as of the Effective Date. This information will be updated monthly; new countries/regions and payment methods will be listed within thirty (30) days after the Commerce Expansion Adjustment takes effect for that country/region and payment method.

Country/region	Payment method	Commerce Expansion Adjustment	Effective date
Argentina	Gift card	2.24%	March 2016
Australia	Gift card	2.24%	March 2016
Austria	Gift card	2.24%	March 2016
Belgium	Gift card	2.24%	March 2016
Brazil	Gift card	2.24%	March 2016
Canada	Gift card	2.24%	March 2016
Chile	Gift card	2.24%	March 2016
China	Gift card	2.24%	March 2016
Colombia	Gift card	2.24%	March 2016
Czechia	Gift card	2.24%	March 2016
Denmark	Gift card	2.24%	March 2016
Finland	Gift card	2.24%	March 2016
France	Gift card	2.24%	March 2016
Germany	Gift card	2.24%	March 2016
Greece	Gift card	2.24%	March 2016
Hong Kong SAR	Gift card	2.24%	March 2016
Hungary	Gift card	2.24%	March 2016
India	Gift card	2.24%	March 2016
Ireland	Gift card	2.24%	March 2016
Israel	Gift card	2.24%	March 2016
Italy	Gift card	2.24%	March 2016
Japan	Gift card	2.24%	March 2016
Mexico	Gift card	2.24%	March 2016
Netherlands	Gift card	2.24%	March 2016
New Zealand	Gift card	2.24%	March 2016
Poland	Gift card	2.24%	March 2016
Portugal	Gift card	2.24%	March 2016
Russia	Gift card	2.24%	March 2016
Saudi Arabia	Gift card	2.24%	March 2016
Singapore	Gift card	2.24%	March 2016
Slovakia	Gift card	2.24%	March 2016
South Africa	Gift card	2.24%	March 2016
South Korea	Gift card	2.24%	March 2016
Spain	Gift card	2.24%	March 2016
Sweden	Gift card	2.24%	March 2016
Switzerland	Gift card	2.24%	March 2016
Taiwan	Gift card	2.24%	March 2016
Türkiye	Gift card	2.24%	March 2016
United Arab Emirates	Gift card	2.24%	March 2016
United Kingdom	Gift card	2.24%	March 2016
United States	Gift card	2.24%	March 2016