Notatka
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Clarity retains different types of data for specific retention periods. Playback data is retained for 30 days. Labeled or favorited sessions are retained for 9 months. Heatmaps data is retained for 9 months.
Data on Clarity servers, including backups, is deleted after the retention period and cannot be recovered. The following table summarizes retention for Clarity data types:
Retention period of Clarity data types
| Clarity Data Type | Retention Period |
|---|---|
| Click Data (that is, data shown on the Clarity portal or aggregated data per page on the website such as the URL, user ID, and pointer distance.) | 9 months |
| Playback Data (that is, the data captured for playing back recordings.) | 30 days |
| Sessions labeled or favorited | 9 months |