Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
Blog Moved...
This is my final post on this blog. Please update your browsers to this link And your RSS readers...
Date: 04/23/2008
Rise of the Social Media Aggregators...
Fair amount of hullaballoo (at least in the virtual circles in which I run) about the social media...
Date: 04/17/2008
Brands Worth a Weekend...idea re-blogged
Let me admit upfront. This isn't my idea at all. I'm lifting it wholesale from Virginia Miracle of...
Date: 04/16/2008
Price vs. Quality Perception...
Do Price and Quality go hand in hand? We know that they don't, but as consumers, we aren't always...
Date: 04/14/2008
Can Your Brand Survive the Hit?
Let's assume for a minute that you are trying to build a unique 'global micro-brand.' You know that...
Date: 04/10/2008
Transparency in the Ad Market
If you are buying advertising, how do you know you are getting "a good deal?" There's no market...
Date: 04/08/2008
Laying down the gauntlet...GOOG v. MSFT
It's been a few years since I read Sun Tzu's the Art of War, but Google's announcement yesterday of...
Date: 04/08/2008
What are you saying on Twitter?
Make yourself a Tweetcloud (here's mine). Good chance to take a look at HOW you are communicating...
Date: 04/07/2008
Hypnotic Writing...
If we're truly in the "attention economy," then a book like Hypnotic Writing could definitely be a...
Date: 04/05/2008
Here's a Story about a CRM product...
Which comes first? The story or the work? The story or the product? Seth Godin raised this...
Date: 04/04/2008
If it's happening to Hillary, it can happen to anybody.
If we've said it once, we've said it a thousand times, no company, no individual can "control the...
Date: 04/03/2008
The Best Time to Look for a Job....
is of course, when you have a job. And, the best time to "work your network" is when you don't...
Date: 04/03/2008
Comic Relief: Building your brand through word of mouth...
Call out to my cuz, Ben, for this one.
Date: 04/03/2008
A Social Media Go-To Market Strategy...
Ok, so let's say you are a brand manager at P&G or a product manager at Microsoft... Or let's...
Date: 04/02/2008
Building Credibility...
Few things build a person's credibility with me faster than honest feedback. Met Bill from Neudesic...
Date: 04/01/2008
Being a Social Network "Friend"
Veronica Kennedy is getting married in October. For the past 2 months, I've followed the wedding...
Date: 04/01/2008
Collaborative Yogurt...
The book Wikinomics offers up the idea that Internet technologies will enable companies to more...
Date: 03/27/2008
Why I Love Penelope Trunk...
Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well...
Date: 03/26/2008
Book Review: Brazen Careerist
At first I thought, "another self-help book by a would-be know-it-all." I'd read Penelope...
Date: 03/26/2008
Blogging is a retail business...
The appeal of blogs to a corporation is the ability for an individual to effectively scale his...
Date: 03/26/2008
How I measure blog success...
More than one person (Ben Gordon and Mike Fox, for starters) have asked the question of how I...
Date: 03/23/2008
Recommendations as Relationship Builders...
There's a lot of debate in the blogosphere about the value of a recommendation on LinkedIn. Are they...
Date: 03/23/2008
Facebook as Outlook Killer?
If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But,...
Date: 03/21/2008
Book: Business Intelligence-the Savvy Manager's Guide
If you read my review of SuperCrunchers and are as convinced as I am about the value of using smart...
Date: 03/20/2008
Get Rich by Blogging...
Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you....
Date: 03/20/2008
Is Your Setup Virtual-Enabled?
One of the smartest things I've done in my home PC setup was to install Virtual PC (also a version...
Date: 03/19/2008
Just because you can, doesn't mean you should
By now, you've been on the receiving end (and perhaps the sending end) of someone's vacation photo...
Date: 03/18/2008
It's the Headline, Stupid!
And I'm talking to myself on that one. In this attention economy, when the headline of my blog posts...
Date: 03/17/2008
Go Green, Get Green
Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've...
Date: 03/16/2008
What makes a good status update?
I know I said that the purpose of a status update is to stimulate conversation, but, I am going to...
Date: 03/15/2008
What $150 million buys you...
At least one part of the ad inventory that MS has purchased on Facebook seems to be directed at...
Date: 03/14/2008
Go Where They Are...Touching Your Social Networks...
In a simpler time, I had everything about my contacts in Outlook. My strategy is simple. At a...
Date: 03/13/2008
A Customer with a Megaphone...
Community marketing in a nutshell: Find the people who are naturally interested in your...
Date: 03/12/2008
Stimulate Conversation through Content Syndication...
Once you have your status syndicated across multiple social networks, the next thing is to have your...
Date: 03/11/2008
Outlook/Twitter/Facebook...Starting a Conversation
I'll throw out there that the purpose of a status update is to: stimulate conversation... If you can...
Date: 03/10/2008
The Attendee Experience...
When planning an in-person marketing event, the first thing I do is put together an "Experience...
Date: 03/10/2008
New RSS Feed...
I would be honored if you subscribed to the new RSS feed for Igniting the Revolution. Why is it...
Date: 03/07/2008
Front Page of the New York Times...
My dad used to say to us growing up: "Act as if what you are doing will be on the front page of the...
Date: 03/06/2008
Advice Needed: Should I Stay or Should I Go Now?
Ok, not me, but my blog. And I need your advice, please The question: what are the pros/cons of...
Date: 03/05/2008
Petty Guidelines for Leaving a Voicemail...
Here are my guidelines. It'll help you build your relationships. Don't drone on REPEAT your phone...
Date: 03/04/2008
There is no "social networking for business"
I've had a few people ask me to blog on "social networking for business." Thought about this for a...
Date: 03/03/2008
The 6 Billion Channel Universe...
People often say something to the effect of "networks are dead, we're in a billion channel world...
Date: 03/03/2008
Getting their Mojo back...
Much has been made around the blogosphere about Starbucks shutting down for 3 hours yesterday....
Date: 02/27/2008
I am the Absent Blogger...
A few loyal readers (yes, I feel loved) have asked about my blogging whereabouts... Answer: My wife...
Date: 02/25/2008
Book Review: I Didn't See It Coming...
Let's assume for a moment that corporations are like pyramids and, eventually, you need to move up...
Date: 02/10/2008
Marketing on One Foot...
There's a parable that a man goes to a famous rabbi and says "can you teach me the Torah on one...
Date: 02/01/2008
MS con call warm-up routine...
If you've ever been on a Microsoft con call, this will sound familiar...enjoy.
Date: 01/30/2008
The Long Tail and Branding...
The BEST analysis I've read thus far of how branding must adapt/evolve to an Internet-enabled world....
Date: 01/27/2008