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Sensitivity label insights about your data in Microsoft Purview

This how-to guide describes how to access, view, and filter security insights provided by sensitivity labels applied to your data.

Supported data sources include: Azure Blob Storage, Azure Data Lake Storage (ADLS) GEN 1, Azure Data Lake Storage (ADLS) GEN 2, SQL Server, Azure SQL Database, Azure SQL Managed Instance, Amazon S3 buckets, Amazon RDS databases (public preview), Power BI

In this how-to guide, you'll learn how to:

  • Launch your Microsoft Purview account from Azure.
  • View sensitivity labeling insights on your data
  • Drill down for more sensitivity labeling details on your data


Before getting started with Microsoft Purview Data Estate Insights, make sure that you've completed the following steps:

For more information, see Manage data sources in Microsoft Purview and Automatically label your data in Microsoft Purview.

Use Microsoft Purview Data Estate Insights for sensitivity labels

Classifications are similar to subject tags, and are used to mark and identify data of a specific type that's found within your data estate during scanning.

Sensitivity labels enable you to state how sensitive certain data is in your organization. For example, a specific project name might be highly confidential within your organization, while that same term is not confidential to other organizations.

Classifications are matched directly, such as a social security number, which has a classification of Social Security Number.

In contrast, sensitivity labels are applied when one or more classifications and conditions are found together. In this context, conditions refer to all the parameters that you can define for unstructured data, such as proximity to another classification, and % confidence.

Microsoft Purview Data Estate Insights uses the same classifications, also known as sensitive information types, as those used with Microsoft 365 apps and services. This enables you to extend your existing sensitivity labels to assets in the data map.


After you have scanned your source types, give Sensitivity labeling Insights a couple of hours to reflect the new assets.

View sensitivity labeling insights

  1. Open the Microsoft Purview portal.

  2. If you're using the classic Microsoft Purview portal, select the Data estate insights menu item. If you're using the new Microsoft Purview portal open the Data catalog, select the Data estate insights drop down, and then select Reports.

  3. Select Sensitivity labels to display the Microsoft Purview Sensitivity labeling insights report.


    If this report is empty, you may not have extended your sensitivity labels to Microsoft Purview Data Map. For more information, see Labeling in the Microsoft Purview Data Map.

    Sensitivity labeling insights

    The main Sensitivity labeling insights page displays the following areas:

    Area Description
    Overview of sources with sensitivity labels Displays tiles that provide:
    - The number of subscriptions found in your data.
    - The number of unique sensitivity labels applied on your data
    - The number of sources with sensitivity labels applied
    - The number of files and tables found with sensitivity labels applied
    Top sources with labeled data (last 30 days) Shows the trend, over the past 30 days, of the number of sources with sensitivity labels applied.
    Top labels applied across sources Shows the top labels applied across all of your Microsoft Purview data resources.
    Top labels applied on files Shows the top sensitivity labels applied to files in your data.
    Top labels applied on tables Shows the top sensitivity labels applied to database tables in your data.
    Labeling activity Displays separate graphs for files and tables, each showing the number of files or tables labeled over the selected time frame.
    Default: 30 days
    Select the Time filter above the graphs to select a different time frame to display.

Sensitivity labeling insights drilldown

In any of the following Sensitivity labeling insights graphs, select the View more link to drill down for more details:

  • Top labels applied across sources
  • Top labels applied on files
  • Top labels applied on tables
  • Labeling activity > Labeled data

For example:

Sensitivity label drilldown

Do any of the following to learn more:

Option Description
Filter your data Use the filters above the grid to filter the data shown, including the label name, subscription name, or source type.

If you're not sure of the exact label name, you can enter part or all of the name in the Filter by keyword box.
Sort the grid Select a column header to sort the grid by that column.
Edit columns To display more or fewer columns in your grid, select Edit Columns , and then select the columns you want to view or change the order.

Select a column header to sort the grid by that column.
Drill down further To drill down to a specific label, select a name in the Sensitivity label column to view the Label by source report.

This report displays data for the selected label, including the source name, source type, subscription ID, and the numbers of classified files and tables.
Browse assets To browse through the assets found with a specific label or source, select one or more labels or sources, depending on the report you're viewing, and then select Browse assets above the filters.

The search results display all of the labeled assets found for the selected filter. For more information, see Search the Microsoft Purview Data Catalog.

Sensitivity label integration with Microsoft Purview Information Protection

Close integration with Microsoft Purview Information Protection means that you have direct ways to extend visibility into your data estate, and classify and label your data. For more information about sensitivity labels, see: Learn about sensitivity labels

For sensitivity labels to be extended to your assets in the data map, you must actively turn on this capability in the Microsoft Purview compliance portal.

For more information, see How to automatically apply sensitivity labels to your data in the Microsoft Purview Data Map.

Next steps

Learn how to use Data Estate Insights with sources below: