Add custom locations to a map in a paginated report (Report Builder)
Applies to: 
Microsoft Report Builder (SSRS)
Power BI Report Builder
Report Designer in SQL Server Data Tools
After you add a map to a paginated report, you can add your own point locations.
Display properties for all points on a layer are controlled by setting options for the point properties for the layer. For a selected embedded point, you can override the display properties.
Note
When you override the layer display properties for the embedded point, the changes that you make are not reversible.
For more information, see Vary polygon, line, and point display by rules and analytical data (Report Builder).
Note
You can create and modify paginated report definition (.rdl) files in Microsoft Report Builder, Power BI Report Builder, and in Report Designer in SQL Server Data Tools.
Add a point layer
On the report design surface, select the map to display the Map pane.
On the toolbar, select Add Layer.
From the list, select Add Point Layer. A point layer with no points is added to the map. By default, the point layer is ready for embedded points.
Add a custom point
On the report design surface, select the map to display the Map pane.
In the Map pane, right-click a point layer that has type Embedded, and then select Add Point. The cursor changes to crosshairs.
To add a point, select a location on the map. An embedded point is added to the selected layer at the selected location.
Customize the display for an embedded point
Right-click the point, and then select Point Properties. The Map Embedded Point Properties dialog opens.
Select Override point options for this layer. Multiple property pages appear in the left pane.
Select the pages and set the display properties that you want to apply to this point.