Data science Toolkit - Guide

The Data Science Toolkit is a set of tools that enables clients with data science capabilities to further their bidding strategy, improve their measurement and testing capabilities, and run in-depth outcome analyses. Products that are currently included in the Data Science Toolkit are:

• Custom Models
• Incrementality Feeds
• User Group Pattern Service

This guide explains concepts that you will need to get started with the Data Science Toolkit products.

• Custom Models
  • ALI Workflow with Custom Models
  • Bid Valuation with Custom Models
  • Creative Selection Custom Model
  • Log-Level Custom Model Feed
  • Nonvaluation Custom Model
  • Custom Models Pre-Implementation and Troubleshooting Guide
  • The Bonsai Language
    • Bonsai Features
    • Bonsai Smart Leaves
    • Create a Bonsai Decision Tree Custom Model
    • Bonsai Custom Model Workflow
  • Logistic Regression Models
    • Linear-Log Bucketing
  • Custom Model API Reference
    • Custom Model Service
    • Custom Model Parser Service
    • Line Item Model Service
    • Logistic Regression Custom Model Service
      • Logistic Regression Custom Model Service
• Incrementality
  • Log-Level Incrementality Feed
  • Incrementality and Xandr